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DropHippo Updates Product Releases

What’s hot this week on Drophippo app?

Hello everyone

I hope you are all safe and sound with the current situation in some countries.

I just wanted to update you on some recent really big sellers we have on the app at the moment. So I will go ahead and list what they are and how you can find them on the app and let you guys and gals publish them and get them sales rolling in

We will be releasing a special product made by our team once again next week after all promotional videos have been made for these items.

So let me get started. These just to let you know have all done over 10k in sales across different users.

Our mens Leather Sneakers.

These and other sneakers are selling hot right now As usual our quality checks are done before we ship to ensure customer get quality especially with sneakers

So to find just check app for “mens Leather Sneakers”

As you can see these do look quality

 
Next up is in the makeup niche. This one is for the ladies. A makeup holder and carousel crystal. Comes in white and black,

This is doing better than most and beauty is hot at moment with lockdown.

Just search app for “360 Degree Rotating Makeup Vanity”

And last but not least one of the best niches to be selling is the beauty niche. We ship this one from the USA so if you market there then you can expect quick delivery around 3-7 days depending on the state your customer lives in. “8 colors blusher palette”

So all that’s it for this weeks latest and greatest we will be back next week with the new product we have to reveal once videos are ready.

I hope you all enjoy the rest of the week and stay safe

Kind Regards

The Hippo Team

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Product Releases Product Research Social Media

Must know dates for eCommerce in 2020

2020 is on the doors and as an entrepreneur, you need to have an idea of all the important days for your business before you set up your marketing strategies and prepare your campaigns. No worries though, we already thought of this and created this downloadable e-commerce calendar for you to keep track of all the important dates.

1st Quarter:

January:

1 Jan – New Year’s Day: A new year is also a new start. Think of a promotional campaign that would encourage your customers to achieve goals they newly set up.

11 Jan – International Thank You Day

20 Jan – Martin Luther King Jr Day (US)

21 Jan – National Hugging Day (US)

25 Jan – Tê’t (Vietnamese New Year): You don’t need to live in Vietnam to target Vietnamese by planning discount campaigns in celebration of their new year.

25-27 Jan – Lunar New Year: China celebrates a new Chinese Zodiac each lunar new year. This year is the year of the Rat, so try to be creative when preparing your promotional or discounts campaigns to attract Chinese people all around the world.

February:

2 Feb – Super Bowl Sunday: Many families and friends gather on this day to watch the game together, even those who don’t really care about it. According to statistics, it is the biggest snack day after New Year’s Eve.

9 Feb – National Pizza Day

14 Feb – Valentine’s Day: Couples overspend on this day. It is an occasion for you to plan an advertising campaign that suggests great ideas of gifts.

March

6 Mar – National Dress Day

8 Mar- International Women’s Day: Think of social actions that are related to Women’s cause for example and allocate a percentage of your gains to finance them. Do not forget to communicate about it!

You also can share some women’s success stories on your social media.

9 Mar – Holi: Though originally celebrated only in India and Nepal. It has spread now to other Asian countries and western world.

14 Mar – White Day: Suggest ideas of customizable presents for your customers that would look to offer their partners gifts. Nothing feels like receiving a gift that was created specifically for you.

17 Mar – St. Patrick’s Day: Most people celebrating this day, and that are of millions, need outfits for the occasion. Take advantage of it!

18 Mar – World Recycling Day: Think of ideas you can implement to encourage your customers to recycle their orders packages for example.

20 Mar – International Day of Happiness: Launch a campaign that shows how with your products you spread happiness.

2nd Quarter:

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April

1 Apr – April’s Fools

10 Apr – Good Friday

10 Apr – Siblings Day 

Easter Weekend: 10 – Good Friday, 12 – Easter, 13 – Easter Monday: Shops usually offer more discounts during this weekend than they do during the Black Friday. So, think of a special weekend offer.

18 Apr – Ben & Jerry’s Free Cone Day

21 Apr – National Tea Day

22 Apr – Earth Day

May

1 May – Labour day

4 May – Star Wars Day

6 May – International No Diet Day

10 May – Mother’s Day: This is another important occasion gifts are offered to women. Once again, think of creative ideas of presents and suggest them as products to sell!

23 – 24 May – Hari Raya Puasa

25 May – Memorial Day (US)

June

4 Jun – National Cheese day

5 Jun – World Environment Day

8 Jun – World Oceans Day

20 Jun – World Refugee Day

21 Jun – Father’s Day: Don’t miss this date as billions of dollars are spent on gifts for fathers and husbands by their daughters or wives.

21 Jun – International Yoga Day: You don’t need to be a Yoga-related products seller to be interested with this date. In fact, you can think of suggesting to this segment of customers wellness and self-love products such as candles, organic items, etc.

3d Quarter:

July

1 Jul – Canada Day

4 Jul – Independence Day: Consider selling patriotic items, offer discounts on them and send emails to your customers informing them of the upcoming discounts in celebration of the occasion.

11 Jul – 7 Eleven Day

13 Jul – International French Fry Day 

13 Jul – Amazon Prime Day; If you have a store on Amazon, think of taking advantage of its biggest day of the year by offering deals that would motivate clients to buy more.

30 Jul- Hari Raya Haji: It is a day of feastings and celebrations for the muslim community as it marks the end of “Hajj”, the pilgrimage to Mecca in the Kingdom of Saudi Arabia. Consider suggesting ideas of gifts and offering discounts on them.

30 Jul – International Friendship Day: Personalized gifts and items about friendship are a superb idea for this occasion.
30 Jul – National Intern Day 

August

9 Aug – Singapore’s National Day

10 Aug – National Lazy Day

12 Aug – International Youth Day 

13 Aug – International Left-handers Day

19 Aug – World Humanitarian Day

21 Aug – World Senior Citizens Day: Consider offering items that might interest this category of citizens and offer discounts on them. 

September:

10 Sep – World Suicide Prevention Day 

13 Sep – RUOK? Day: R U OK? is an Australian non-profit organization that combats suicide. This date is a great occasion for you to encourage your customers to have conversation with their friends and relatives and check in with them.

13 Sep – International Chocolate Day

19 Sep – Oktoberfest

21 Sep – International Day of Peace

27 Sep – World Tourism Day

28 Sep – Ask a Stupid Question Day: This is a great occasion for you to know what customers are expecting from you to launch an “Ask Me a Question” campaign on your social media.

29 Sep – World Coffee Day: If you don’t sell coffee, mugs or any product that might interest coffee lovers, think of offering an item as a gift for each purchase for example.

4th Quarter:

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October

2 Oct – International Day of Non-Violence

10 Oct – World Mental Health Day

12 Oct – Thanksgiving (CANADA): Consider sharing with your customers ideas on how to celebrate Thanksgiving this year through your social media, a blog post for instance.

16 Oct – National Boss Day: Give your customers suggestions on what kind of gifts they can offer their boss at work.

22 Oct – CAP LOCKS DAY

29 Oct – National Cat Day: if you’re a pet products seller, this date is for you… Plan a sales campaign on Cat products.

31 Oct – Halloween: Another great occasion for you to boost your sales. Customers are mostly interested in items that would help them to disguise. So, consider suggesting costume and make-up ideas.

November

1 Nov – World Vegan Day

11 Nov – Singles’ Day: This date has become a shopping season celebrated all over the world. You can start your Singles’ Day campaign since the beginning of October and try to offer a large choice of exclusive items with interesting discounts.

13 Nov – World Kindness Day

14 Nov – Diwali: This is the biggest and most important holiday in India and Indians all around the world will be purchasing jewelry, snacks, lights… Don’t miss your part of the cake!

26 Nov – Thanksgiving (USA): Again, suggest to customers ideas on how they can give thanks this year! Do not forget to offer exclusive discounts to encourage them to purchase.

27 Nov – Black Friday: A date not to miss as it is the best time for online stores to sell… In fact, customers shop a lot as Black Friday means crazy discounts. 

30 Nov – Cyber Monday: It is an extension of Black Friday. You can offer free shipping and delivery besides discounts to increase sales.

December

1 Dec – World Aids Day

10 Dec – Human Rights Day 

Christmas: 24 Dec – Christmas Eve, 25 Dec – Christmas Day: The biggest and most important holiday of the year. Do not wait until it is too late to start planning your campaign. Make sure items you sell are adequate and discounts you offer are attractive.

26 Dec – Boxing Day: Shopping season is prolonged, and discounts might go up to 90%. This is an opportunity for you to liquidate unsold items through attractive promotions.

31 Dec – New Year’s Eve: This date doesn’t only mark the end of a year, but also the beginning of a new one. Set new goals and resolutions and plan your marketing campaigns for the next year.

To conclude, make good use of these dates to increase traffic to your store in 2020. Set up your marketing strategy from now and start planning your campaigns.

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DropHippo Updates Product Releases Product Research Uncategorized

$1 Million Dollar Product

We’ve had our first MILLION DOLLAR SELLER on the app recently and best of all, they managed to get sales in excess of $1M using a product that was meant to be saturated!

How were they able to sell a product that was already saturated and selling millions of dollars worth elsewhere? Well, it simply comes down to the mindset of the seller. Rather than say “Damn, I wish I thought of that” they thought “I will get a piece of that action”. It’s no secret that the product that they sold has been seen elsewhere however they were able to turn an apparently saturated product into a 7 figure winner using cold traffic i.e. launch using interests rather than Lookalike Audiences.

So, what is the product? It’s a Blackhead Cleaner that is available on our app! Oh, and there’s also several upsells on our app that you can also use to bring your average order value up and boost your profits.

Don’t ever let anyone tell you that a product is not worth running – just think of everyone who made a fortune on the Fidget Spinners as proof that the “I’m not doing it” mentality is bad not just for you but for your business.

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DropHippo Updates Product Releases Product Research

Over 1000 Products on the app!

Hey everyone, Stef and Kev from DropHippo here with some awesome news for those of you who sell in big numbers in Europe.

We are proud to announce that we now have our own Distribution Centre in London that opened this week. This means that you can now ship pallets of your winning products straight to our Distribution Centre ready for next business day dispatch to Europe. We also have a Fulfilment Centre in the USA too if you are scaling in America.

Best of all there’s absolutely no storage fees for the first 6 months. That’s right – we can offer you something that even Amazon can’t – free storage!

With our Distribution Centre all you need to do is pay a small $3 picking and packing fee for each order and you also have the ability to include your personalised inserts so you can promote other products, add a thank you note or offer your customers a discount etc to take your brand to the next level.

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DropHippo Updates Product Releases Product Research Uncategorized

How to find potential winning products for your Dropshipping business

Have you decided to start your Dropshipping business but confused what products you should choose to sell, especially if you are new to Dropshipping and don’t have the funds that will allow you to invest in high-priced software tools?

The best solution you need to make a final decision on what products to launch is to spend some time on doing product research, but keep in mind that it is extremely important that your research ends with a good product-market fit to maximize sales.

To help you with your research and make your job easier we’ll help explain the following areas to help and guide you on your journey:

  • What makes a winning product?

  • Why is it essential to conduct product research?

  • How do you best conduct product research?

  • Drophippo’s Special tips to always find winning products

 

What makes a winning product?

Traditionally large retail stores spend huge amounts on research specialists to help them understand their customer and have large, dedicated budgets at their disposal . It’s undeniable that this way of doing business had positive results in the vast majority of cases, but it didn’t prevent in so many others from over-evaluating or under-evaluating the real value of a product.

Nowadays, thanks to technology and the internet, turning ideas into marketable products or services has become accessible and affordable to everyone no matter how small your budget is. So, what makes a marketable and winning product?

Understanding how the product you want to sell will benefit your potential customer should be at the heart of your concerns. In fact, it needs to meet at least one of the following criteria:

  • Having distinctive attributes: the product you choose to sell needs to attract attention with unique features.

  • Suggesting a product that would appeal to more potential customers.

  • Proposing a solution to a problem. Selling a product that solves an issue always leads to good results.

  • Selling a high demanded product at a cheaper price. Reducing your costs increases your chances of having a winning product.

  • Being easy-to-use: if the user guide of your product is complicated to understand and follow, try instructional video ads instead.

  • Making noticeable changes: the customer should notice the impact of using your product and see the difference its use makes, don’t be scared to explain the benefits to them.

  • Offering the same product as competition but with more functions.

  • Having actual customers’ testimonials on your sales page will strengthen your sites credibility.

 

Why is it essential to conduct product research?

Before publishing any product on your store, it is essential that you conduct research to answer these questions:

  • Does the product have chances to be successful?

  • What is the best strategy you can use to sell it?

Besides, proceeding to product research helps with evaluating your idea, identifying potential issues and making sure the possibilities the product offers meet your customers’ needs. In fact, it is the only way you can avoid costly mistakes and find the right process to adopt that will set you apart from competition and at the same time meet your customers needs.

 

How do you best conduct product research?

The first phase of your product research is a preparatory phase and it should be conducted in line with the following criteria:

  • Look for items that are durable and easy to ship. Avoid oversized, perishable and fragile products.

  • Make sure the product you think of is available in your dropshipper’s warehouse.

  • The price should be set in a manner that prevents your business from profitability problems and costly expenses. In other words, think of a product that is neither too cheap nor too expensive.

When it comes to the second phase, the in-depth one, the first question that comes to mind is: how to identify the best niche?

As a first step, think of having a look at Amazon and Aliexpress best-selling products, even if you’re not using the latter as a supplier as it will help you to choose the niche that is more likely to generate sales, or confirm it if it’s already saturated. Clicking on the product page will bring more information about how the item is doing as far as orders and customer reviews are concerned.

Your research can also be done straight into stores that offer items from the same niche as the one you’re thinking of on Shopify. Tap “.myshopify.com + your niche” in Google and you are redirected to your potential competitors stores.

While looking through items that are best-selling, you also identify your potential competitors and thus have access to valuable information about their offerings and how they communicate about their items. In other words, it’s possible for you to spy on them and all you need to do to get all the information you need about them is to ask Google. Even better, if you’d like to go further, you might shop secretly from their stores to know what behavior they have towards their customers after the purchase has been completed. This will also open up their email marketing to you too!

Social Media can also help you limit the choices you have and you can uncover trending products thanks to Hashtags. Use https://www.hashtagsforlikes.co/ to search for trending hashtags in the industry or niche that you’re interested in. Then you can look for posts using the hashtags you found in different social media platforms like Facebook, Instagram etc. Think also of checking out groups and pages in Facebook for insights about what interests your potential audience, focus on the ones with posts generating a lot of engagement and don’t forget to keep the hashtags you used for your research to reuse them for your marketing campaigns.

While doing your research on Instagram, look also for influencers in the niche you’re interested in and see how they market the items and how the audience is reacting to their posts.

Pinterest can also be a good place to source insights. Use keywords to search for pins and look at the comments users left about them. You’ll need to use keywords because otherwise the result of your research will only be in the interest areas you have chosen in the beginning.

 

Drophippo’s special tips to always find winning products

Drophippo was created by former Dropshippers who went through almost every method and apps related to product research, and here are the three tools we find to be essential that will help you to find winning products:

  • Google trends: Google trends is an online free tool that was created by Google to allow users to see how many times a keyword has been researched over a determined period. Dropshippers use it to evaluate a product’s evolution and see if its popularity is rising or decreasing. It is an easy-to-use tool as all you need to do is to type the search term, the name of your niche, and interpret the results that come out in the form of graphs and maps. The shape of the graphs gives you an idea about the evolution of users’ research for your chosen niche and the maps will guide you to your potential markets.

  • Alishark: Alishark is a great spy tool for any Dropshipper who would like to quickly find a winning product to promote, at a good price. It’s quick and easy-to-use, the data it brings is reliable and comes from different sources and the tool offers good customer support and is regularly updated. To use it, type your product idea into the search bar, then use the filter feature to adjust the results according to your criteria. You’ll need by then to track the results (likes, sales statistics, shares…) before checking details about the item, including the price, on Aliexpress page. By the end of your research, you can upload the item to your Shopify store if the results suit you.

  • EcomHunt: This is another tool that will help you save time you would spend on researching for winning products and will let you focus on things that matter more for your Dropshipping business. It updates all its data, including winning products, profit, links, engagements, analytics, Facebook ads etc on a daily basis and all the job is done by experts. Thanks to its features, the tool allows its users to immediately start selling items they choose on their stores.