Other Marketing Platforms that Work Best for Your Online Business
Did your Facebook ad account just get banned? Frustrating, right?
It’s natural to feel exasperated. You’ve been relying on Facebook to promote your products, get leads, and eventually drive sales.
Be calm. You should not feel it’s already the end of the world for you—or your business. You still have other options, namely Google Shopping, Shopify, and other social media platforms like TikTok and Pinterest.
Of course, the very first thing that you will ask is this: Is it worth investing in Google shopping? Because it’s from Google—the search engine giant, there’s no doubt that the answer is YES. It can significantly help in marketing—and growing—your e-commerce business. However, you have to learn the right strategies.
To become one of the online businesses that are successful with Google Ads, you have to learn and eventually master:
- Google Ads creation
- Google Shopping campaign segmentation
- Search Engine Optimization or SEO (including use of keywords on your ads)
- Google Analytics (analysis of data then taking relevant action)
Once you’ve learned this fully well, you’ll get to enjoy success in your online business.
Many e-commerce business owners like you haven’t discovered the power of TikTok as a marketing tool yet. You may be asking now: Why TikTok advertising?
Why not? This social media app has been enjoying popularity, with 800 million active users worldwide. For this reason alone, it is a viable option for your e-commerce site. Aside from driving site traffic and generating sales, TikTok can help you promote new products and widen your reach.
The average engagement rate for TikTok among the more than 100,000 influencer profiles, according to Influencer Marketing Hub, is 5.3%, as compared with Instagram’s 1.1% and Twitter’s 0.3%. You may choose to post videos regularly or spend on TikTok advertising.
Being able to create a ‘storefront’ using Shopify offers a lot of help for your online business already. But it offers more—with its tools that let you manage and grow your company.
For one, Shopify has an online shopping cart that allows you to accept PayPal and credit card payments. If you run a small- or medium-sized business, this gives you the opportunity to already start selling online soon as you are able to create a merchant account on Shopify.
The reports and analytics provided by Shopify help you study the performance of your online store and your website. Moreover, this e-commerce platform helps you with Search Engine Optimization that lets your potential customers find you on Google and other search engines.
Pinterest is another social media platform where you can promote your e-commerce site. Pinterest ads or promoted pins work just like boost posts on Facebook. Those who are browsing on Pinterest can see your promoted pins basing on their past behavior. This means it connects you to people who are more likely to buy your products.
To be able to capture the attention of Pinterest users, your pins must be creative enough. Yes, it is the go-to for people who are looking for ideas and inspirations in cooking, fashion, handmade goods, home decor, and others. But, if you can get the creative juices in you, you’ll get lucky to use Pinterest in promoting your online business even if it does not belong in the above-mentioned categories.
Are you into the dropshipping business? Then DropHippo is the best platform for you. It makes your life as a business owner easier.
Dropshipping is already a big help for you because you do not need to have actual stocks of the products. Your third-party suppliers are even the ones who ship orders to your customers. But combining dropshipping with DropHippo, then things get more hassle-free. DropHippo processes customer orders for you. All that’s left for you to do is the marketing.
Market your products using Facebook and other online marketing platforms, including Pinterest, TikTok, Shopify, and Google Shopping.
As you discover these new online marketing platforms that can work for your e-commerce business, here are some marketing strategies that you can apply:
- Feature content that are user-generated.
- Team up with influencers.
- Introduce a loyalty program.
- Launch contests.
- Offer discounts.
- Use email marketing.
You can boost your online presence and eventually sales if you are able to apply all of these and other marketing strategies that are known to work effectively.
Facebook is able to help online businesses like yours become successful even without a storefront. You can create awareness about your e-commerce website and your products without the need to pay for rent. You can actually transact business even from home or anywhere you may be.
Paying for ads makes it possible.
With Facebook banning ad accounts, it’s only natural for you to feel bothered. But you have other options while you are fixing your issues with Facebook. The marketing platforms—TikTok, Google Shopping, Pinterest, and others—can also effectively help you generate site traffic and drive sales. Start right now