If it has been a while since you launched your Dropshipping business and it’s still struggling to take off, then you surely need to reconsider your marketing strategy, assuming you initially have one. If not, then waste no more time and make of it your focus for the next coming days.
In fact, with the numerous marketing channels at your disposal, you might find it difficult to choose the ones that are likely to work for your business, especially as what successfully worked for others might not have the same results for you. Hence, it is essential that you carefully plan your promotional strategy to drive traffic to your store and consequently boost your sales. Fortunately, most of the available digital channels are affordable, and you don’t need to hire an expert to use them.
In this article, we are going to outline three online promotional channels that are essential to your businesses success:
Pay Per Click Marketing (PPC Marketing)
These are a set of marketing channels for which you can start with low budgets and only pay when users view or click on your advertising posts. It is a method you’d choose if you’d like customers to know about your product in the short term. It is available on all social media platforms and Google offers its services as well. So, as an advertiser, you create your ad and you set a budget, then you launch the promotion. Targeting options depend on the purpose of your promotional campaign and the channel you use. For instance, your targeting options are keywords if you use Google, and interests if you rather opt for Instagram or Facebook. The promotional post appears on the top search results in the first page of Google’s search engine while it appears on the users’ news feed in Facebook and Instagram. Using those channels doesn’t require an experts help as each one has clear guidelines explaining how to set your promotional campaigns.
Here are some tips on how to use each one of the PPC channels:
Facebook: Promoting your Dropshipping business can be done in two ways through this channel. It’s either you use your personal account, in which you can get free traffic thanks to the relevant content you create and post on your account, or share in various communities related to the niche you’re working in. Or create a business page where you most of the time post interesting and engaging content, and rarely share promotional posts. In fact, too much advertising can have negative impact too.
Instagram: This channel, owned by Facebook, counts over a billion users and offers a huge base of potential customers. To promote your business using Instagram, you need to start by posting relevant and unique content. Then, you can think of creating giveaways where you invite people to interact in return of a reward. You also might look for cooperation with influencers who operate in your niche. Finally, automated tools that interact – like or comment – with other users’ posts might help to attract attention to your account. Remember that it is necessary that you create a professional account before you start any promotional campaign.
Google AdWords: It is undeniably one of the most powerful marketing channels. In fact, the first thing that comes to a users mind when they want information about a product they need is Google. Appearing on top of the search results – whether in the form of simple text ads or in one of shopping ads with the image of the product and the price mentioned – will certainly help increasing traffic to your store and consequently your sales. Don’t neglect the step of keyword research to have a clear idea of the terms users look for.
Here’s a piece of advice you should consider before you start your PPC marketing strategy in social media: you need to well-feed your profiles with accurate and relevant content to catch your visitors attention and keep them interested and coming back for more.
Search Engine Optimization
This is not a marketing method that we would advise you to use if your aim is making a quick profit. It is indeed the slowest one you can use for your business promotion and it requires patience to see the fruits of your labor. Besides, with Amazon spending its billions of dollars budgets on advertising and huge marketing teams to appear on the top results for any product a user might type into Google search engine, having good search results seems to be impossible. However, you need to use it anyway if you would like to build a long-lasting business. Start by learning SEO basics and think of creating a blog where you share content with keywords that are related to your niche. Again, it will take some time for your content to be detected for some keywords, but don’t give up or try to take shortcuts. Be patient and remember to keep SEO in mind while writing product descriptions, blog and social media posts, titles etc, and if you decide to create a website, make sure that it’s SEO friendly and can easily be scanned by search engines.
Emailing is another efficient marketing method that amazingly contributes to increase online sales if used correctly. You first need to expand your list of subscribers. For this, you can use pop-ups to offer discounts or free samples to users who land on your blog or on your store. Once you have created your list of subscribers, you should think of the way you’ll write your emails so that customers get interested and they don’t end up in the Spam folder. In fact, simple messages proposing offers to buy items are unlikely to draw attention. Consequently, writing attention-grabbing emails is a must! Here are some tips that will certainly help you:
Choose a simple but appealing subject, users should easily understand your message and feel it is important that they read your email.
Start your email with accurate and relevant information and show it along with the subject line.
Pay attention to the words your use for your emails. They should be convincing and call users to action.
Design your emails in a pleasant way, users are very attentive to the finest of details.
Hippo’s top tips
Add your happy customers’ testimonials, ratings and reviews to your store. This is a great method to build trust!
Retarget potential customers. In fact, most of the users who land in your store won’t buy on their first visit.
Users see blogs as a reliable source of information. Start one in which your share content that is related to your niche and use it to drive traffic to your store.
Join Facebook groups that are related to your niche and share interesting and relevant posts to catch attention.
Work with influencers to reach large fanbases and drive traffic to your store.