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Dropshipping Basics Marketing Product Research

How Many Products Should you have to Start a Dropshipping Store?

“I want to start dropshipping but I have no idea how many products I need to put in my store”. That is the common question that people are asking. If you are an aspiring entrepreneur who wants to build a dropshipping store, you probably asked the same question. 

Dropshipping is a business model which does not require you to have huge initial capital. This retail fulfillment method uses third-party suppliers to ship the products directly to your customers, without the need for you to stock inventory.

Start with 5-20 Items.

Even though you don’t need to spend much on operating costs, it is better to start slowly. Avoid being an aggressive seller who wants to sell every trending product. You can start with 5-20 items and focus on having a niche store. Selling too many items without a “focus niche” is a bad idea because you will have a broad audience. In dropshipping, it is vital to have a targeted audience.

Indeed, you don’t need any prior experience to start a dropshipping business but it is highly important to learn the basics. What products are you interested in selling? Who is your target audience? Are you passionate and knowledgeable about these products or are you selling them just because they are trendy?

Dropshipping is Easy to Setup and Scalable.

The statement above is true but without a proper marketing strategy, you won’t get any success. Start with a few items and test your products. Pick a niche that you can confidently sell. 

For example, if you love cooking, you can sell kitchen items and accessories. If you love technology, you can sell gadgets like earphones, electronic items, and other tools. If you are a fitness guy, try dropshipping yoga and gym equipment or health products. 

Of course, you can sell other items but selling products that you are knowledgeable of gives you an advantage. 

Start little, then expand.

The problem with selling too many products at the start is you won’t know what to focus on. You will have to deal with multiple suppliers and go crazy with marketing your products. 

Instead of bombarding yourself with many product categories, focus on your target niche. Don’t worry about other potential products to sell. You can always add them. The most important thing after setting up your store is to build credibility and customer reviews.

Once you got a few sales and good reviews, then you can start adding new products. When adding products, try to make them relevant or complementary to your existing products as much as possible. For example, if you have good sales on lipsticks and cosmetics, you can add fashion jewelry, bags, hairdryers, and other beauty products.

Now, if you want to add yoga mats, leggings, and fitness items, put that under a new product category. 2-3 product categories are good. Adding a ton of product niches will make your store a general niche store which can negatively affect your marketing strategy, advertising budget, and business operation.

Wrapping Up

In every business venture, it is a must to test the waters first. You don’t want to jump in there, build a store, and put a lot of products without an idea of what the market is. If you want to be successful in dropshipping, learn from the experts, study your competitors, do a ton of research, and start slow. Try selling a few products and grow from there. 

Now that you know how many items you need to start your dropshipping store, it is time for you to learn about dropshipping mistakes and advertising tips. These are important so you know what pitfalls to avoid and absorb marketing tactics to increase sales.

Here are some helpful resources:

Top 10 Dropshipping Mistakes

Best E-commerce Advertising Tips to Drive More Sales

Start small and grow BIG! 

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Dropshipping Basics Product Research

How to Manage Dropshipping from Multiple Suppliers

Dropshipping from a single supplier may seem good for beginners but if you want to expand your products, you might need multiple suppliers. However, the more suppliers you have, the more logistics problems you can encounter. It has its pros and cons but with a proper understanding of the dropshipping process, you can eliminate potential risks and headaches.

Having multiple suppliers can be challenging. You have to build relationships with many people, coordinate with inventory, order data, and navigate tracking to ensure a successful online store.

Here are the best ways to manage your online store when dealing with multiple suppliers.

1. Choose the Right Supplier

This initial step is the most crucial if you want to manage your online store seamlessly. Before you decide to stock the item, vet your suppliers based on their credibility and reputation.

There are two ideal scenarios here:

1. You already have a main supplier but need a plan B or backup suppliers in case there are availability issues.

2. You are connecting with other suppliers that complement your products.

Do your homework and check the reviews about the supplier. Speak to them or the sales representative about their availability and fulfilment deadlines. Make sure that your suppliers have at least a 95% positive feedback rating. They should also be responsive and have excellent customer service.

Bonus tip:

Try to pick a supplier that offers a wide range of products that you want to sell instead of finding suppliers to each of your problems. This will minimize your headaches in the future.

Drophippo works directly with manufacturers so you can save more money and focus on the important part of your business. You don’t have to worry about sourcing from China because they already did the heavy lifting for you – reliable suppliers, best prices, and excellent customer service.

2. Streamlining Communication Process

Once you have picked the right suppliers, it’s time to arrange a communication process with them. What communication channels will work best for both of you? Do you need 24/7 support if you have some questions and concerns?

With strong customer service from the supplier, you can feel confident about your orders and with handling any situation that may arise.

Drophippo, a leading product sourcing company offers multi-lingual support and fantastic customer service. They use an AI tracking system that monitors your order 24/7 and provides you with transparent updates.

3. SKU Differentiation

One common mistake that online sellers make is poor SKU management. Though your multiple suppliers are supplying you with the same products, it is vital to have a unique SKU.

This will allow you accurately track your orders, and not wonder which supplier delivered the product. With SKU differentiation, you can easily identify which suppliers hold the inventory and which supplier have you sent the product order to.

Tip:

Let’s assume that you are selling air humidifiers and you have two suppliers: Kevin and Stef. You can simply add the supplier’s name as a prefix to differentiate the two and avoid confusion.

Kevin’s air humidifier: KSKU456

Stef’s air humidifier: SSKU456

Create an excel sheet for each of your suppliers and import product data. Unique SKUs will also allow you to see what product from a specific supplier sells the most.

4. Data Synchronization

In addition to SKU management, you also need to deal with inventory, prices, availability, and order status. With a growing number of dropship suppliers, expect that your product orders and product lists will also grow.

Without the right tools and apps, it will be difficult to manage it all. This is why it’s essential to synchronize the data from multiple suppliers instead of dealing with them manually one by one. Data management platforms and automation are the best ways to go.

Drophippo has an app that provides you with a detailed dashboard that allows you to see orders, prices, tracking, profits, and all sorts of important data. The data connects to your store automatically; enabling order processing, fulfillment, billing, checkout, and payment without a sweat.

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Product Research

What do successful stores have in common?

We have been looking back at the last 20 months that DropHippo has been running and noticed that we have shipped over 100,000 orders, over 8 figures in stores revenue and hundreds of customers. We are very proud of these numbers as we know it is still only the beginning of the DropHippo journey and, as we come into the 2nd half of 2020, we are confident we will continue to grow each month and help more stores scale in confidence with us.

As you all know, we have all been in lockdown these last few months so, with the permission of our customers, we took the opportunity to have a deeper look at some of our biggest customers stores and we noticed right away that a high percent of them actually run in a very similar way. All stores that we looked at have done over $100k in revenue with us so we know that they understand Ecommerce and are running a very tight ship.

Unique Design

One of the 1st things we can across was that most stores did not look like the majority of “normal” Dropshipping stores you see on FB or beyond every day. With these very well designed stores they are able to stand out from the crowd and ensure they don’t just look like the last 100 online stores most customers have seen on a daily basis. This ensures not only that they are unique but also look like brand so they can easily take to the next level.

Product Pages

SALES COPY, SALES COPY, SALES COPY. This is one of the main features that sets these stores apart from others. With a well written and carefully thought out sales copy they ensure when a customer lands on their sales page that they are able to not only get all information need for them to make a decision on buying the product there and then but they also highlight exactly how the product can enhance there life or solve an issue they never knew they had. We have to say that some of the sales copy we have seen on these stores even impressed us and we cannot stress enough how important it is to have great sales copy on your store and not just for the product you are driving ads to. Put yourself in the shoes of a customer – would you buy from a website that does not have compelling sales copy?

High Quality Product Images

Ensuring you show the product in the best light having well made pictures and videos are a must. Most we know buy the product themselves and will then have videos and pictures taken of them by a professional videographer or photographer. Having the product in your own hands also lets you see the quality and be able to write better copy about it. If they don’t buy it, they do request some more images from us which, if we have, we are more than happy to provide but nothing beats having the product in your own hands.

Split Testing

A/B split testing is a must. We all say we do but most never do it and that is testing many different angles for your sales page. This can be as simple as changing the sales copy or using a collection of different images. By doing this you ensure you are getting the maximum out of your sales page as well as freshening up your ads. By also aligning your ads to what is on your sales page this will give the buyer a better journey through your sales funnel.

Know Your Numbers

One of the most important parts of running a business is knowing your numbers. Knowing what your breakeven point is is essential when running paid ads to your store. By knowing your numbers, you can run more effective paid advertising campaigns ensuring you get the most out of your adsepnd. When you don’t know your numbers, you can easily end up running at a loss very quickly which I have seen many times in my time in this business. There are a few different apps you can use to do this but nothing beats good old spreadsheet to do this. Keeping a good profit and loss sheet and updating it daily will also stand you well if you come to sell your store in the future.

Customer Service

We all don’t like this task but it is one of the most important parts of running an online business and that is customer service. This is a key part of any business but it is especially important in this sector due to being online and it being to easy for customers to be able to leave negative reviews. Ensure your customer support team are well trained and have clear guides or processes to follow for different customer enquiries. Also make sure someone is following up to any disputes you receive to ensure you keep your Payment processors in good standing. By making videos and PDF or word docs for your staff will help them be more confident when replying to customers.

Always Testing

TEST, TEST, TEST. In this business it is definitely a numbers game. The more you test the more chance you have of hitting winners consistently. By always ensuring you have new launches lined up weekly it will ensure you are able to find successful products. When you find a winning product the last thing you want to do is stop testing and only be running ads for that one product. Keep testing to ensure when one campaign slows down you have another one or two to take its place.

Solid Supply Chain

The reason these stores can scale to massive numbers is they have a solid supply chain in place. This is why they use DropHippo. With us they are able to relax and concentrate on other parts of the business and let us run the sourcing and logistics for all their stores ensuring that they have a transparent and trusting supplier.

Yes there are many other factors to take into account for a successful 6-7 figure online store but we found that after looking at many of our customers stores the above steps are common on all stores.

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Product Research

Hippo Tips to Skyrocket Your Sales in Valentine’s Day

Valentine’s day is on the doors. A new opportunity arises for you, as retailers, to boost your revenues. Not thinking of using some brilliant marketing campaign tips and ideas to take advantage of this occasion would be a huge mistake.
Hippo thought of this and here are our tips for you to best meet your customers’ needs and consequently increase your sales:
·         Consumers traditionally offer chocolates and flowers on this day. Getting out of the box and suggesting new ways of celebration will be more than welcomed, especially that this occasion is not only celebrated with their beloved ones, but also with friends, family and even pets! This offers a wide range of products to offer, way beyond red heart-shaped gifts. So, lean into the occasion in a manner that involves any significant relationship your customers might have.
·         Be creative and suggest limited series of items for the occasion. A date-night product line or matching couple’s sets would be a genius idea for instance.
·         Think of updating descriptions for items that you already have and that would work for the occasion. Make sure you include keywords that are more likely to be used by customers in searches.
·         Accompany your offer with a customized email campaign to get your customers informed of the products and deals you suggest for the occasion. Be creative when writing the subject as it is the first thing they see. 
·         Use social media to have fruitful interactions with your audience about their romantic love stories or funny date stories. Don’t forget to create hashtags, invite your audience to use them and offer the comment with the highest number of likes a gift.
·         Offer your store the look it needs to be a cosy place to shop. An eye-catching layout will help offering customers a beautiful purchasing experience and pushing them to buy mor
 
Below is a selection of products that amazingly sell in this period, and that you can find on the Drophippo app, all shipped from USA so no delays due to Chinese New Year 😉 :
Valentines Flower Teddy Bear
Three Color Pendant Set
Crystal Double Heart Necklaces
Rome Number Engraved Bracelet
Elegant Quartz Watch
Would like to see more? just click here
Categories
Product Releases Product Research Social Media

Must know dates for eCommerce in 2020

2020 is on the doors and as an entrepreneur, you need to have an idea of all the important days for your business before you set up your marketing strategies and prepare your campaigns. No worries though, we already thought of this and created this downloadable e-commerce calendar for you to keep track of all the important dates.

1st Quarter:

January:

1 Jan – New Year’s Day: A new year is also a new start. Think of a promotional campaign that would encourage your customers to achieve goals they newly set up.

11 Jan – International Thank You Day

20 Jan – Martin Luther King Jr Day (US)

21 Jan – National Hugging Day (US)

25 Jan – Tê’t (Vietnamese New Year): You don’t need to live in Vietnam to target Vietnamese by planning discount campaigns in celebration of their new year.

25-27 Jan – Lunar New Year: China celebrates a new Chinese Zodiac each lunar new year. This year is the year of the Rat, so try to be creative when preparing your promotional or discounts campaigns to attract Chinese people all around the world.

February:

2 Feb – Super Bowl Sunday: Many families and friends gather on this day to watch the game together, even those who don’t really care about it. According to statistics, it is the biggest snack day after New Year’s Eve.

9 Feb – National Pizza Day

14 Feb – Valentine’s Day: Couples overspend on this day. It is an occasion for you to plan an advertising campaign that suggests great ideas of gifts.

March

6 Mar – National Dress Day

8 Mar- International Women’s Day: Think of social actions that are related to Women’s cause for example and allocate a percentage of your gains to finance them. Do not forget to communicate about it!

You also can share some women’s success stories on your social media.

9 Mar – Holi: Though originally celebrated only in India and Nepal. It has spread now to other Asian countries and western world.

14 Mar – White Day: Suggest ideas of customizable presents for your customers that would look to offer their partners gifts. Nothing feels like receiving a gift that was created specifically for you.

17 Mar – St. Patrick’s Day: Most people celebrating this day, and that are of millions, need outfits for the occasion. Take advantage of it!

18 Mar – World Recycling Day: Think of ideas you can implement to encourage your customers to recycle their orders packages for example.

20 Mar – International Day of Happiness: Launch a campaign that shows how with your products you spread happiness.

2nd Quarter:

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April

1 Apr – April’s Fools

10 Apr – Good Friday

10 Apr – Siblings Day 

Easter Weekend: 10 – Good Friday, 12 – Easter, 13 – Easter Monday: Shops usually offer more discounts during this weekend than they do during the Black Friday. So, think of a special weekend offer.

18 Apr – Ben & Jerry’s Free Cone Day

21 Apr – National Tea Day

22 Apr – Earth Day

May

1 May – Labour day

4 May – Star Wars Day

6 May – International No Diet Day

10 May – Mother’s Day: This is another important occasion gifts are offered to women. Once again, think of creative ideas of presents and suggest them as products to sell!

23 – 24 May – Hari Raya Puasa

25 May – Memorial Day (US)

June

4 Jun – National Cheese day

5 Jun – World Environment Day

8 Jun – World Oceans Day

20 Jun – World Refugee Day

21 Jun – Father’s Day: Don’t miss this date as billions of dollars are spent on gifts for fathers and husbands by their daughters or wives.

21 Jun – International Yoga Day: You don’t need to be a Yoga-related products seller to be interested with this date. In fact, you can think of suggesting to this segment of customers wellness and self-love products such as candles, organic items, etc.

3d Quarter:

July

1 Jul – Canada Day

4 Jul – Independence Day: Consider selling patriotic items, offer discounts on them and send emails to your customers informing them of the upcoming discounts in celebration of the occasion.

11 Jul – 7 Eleven Day

13 Jul – International French Fry Day 

13 Jul – Amazon Prime Day; If you have a store on Amazon, think of taking advantage of its biggest day of the year by offering deals that would motivate clients to buy more.

30 Jul- Hari Raya Haji: It is a day of feastings and celebrations for the muslim community as it marks the end of “Hajj”, the pilgrimage to Mecca in the Kingdom of Saudi Arabia. Consider suggesting ideas of gifts and offering discounts on them.

30 Jul – International Friendship Day: Personalized gifts and items about friendship are a superb idea for this occasion.
30 Jul – National Intern Day 

August

9 Aug – Singapore’s National Day

10 Aug – National Lazy Day

12 Aug – International Youth Day 

13 Aug – International Left-handers Day

19 Aug – World Humanitarian Day

21 Aug – World Senior Citizens Day: Consider offering items that might interest this category of citizens and offer discounts on them. 

September:

10 Sep – World Suicide Prevention Day 

13 Sep – RUOK? Day: R U OK? is an Australian non-profit organization that combats suicide. This date is a great occasion for you to encourage your customers to have conversation with their friends and relatives and check in with them.

13 Sep – International Chocolate Day

19 Sep – Oktoberfest

21 Sep – International Day of Peace

27 Sep – World Tourism Day

28 Sep – Ask a Stupid Question Day: This is a great occasion for you to know what customers are expecting from you to launch an “Ask Me a Question” campaign on your social media.

29 Sep – World Coffee Day: If you don’t sell coffee, mugs or any product that might interest coffee lovers, think of offering an item as a gift for each purchase for example.

4th Quarter:

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October

2 Oct – International Day of Non-Violence

10 Oct – World Mental Health Day

12 Oct – Thanksgiving (CANADA): Consider sharing with your customers ideas on how to celebrate Thanksgiving this year through your social media, a blog post for instance.

16 Oct – National Boss Day: Give your customers suggestions on what kind of gifts they can offer their boss at work.

22 Oct – CAP LOCKS DAY

29 Oct – National Cat Day: if you’re a pet products seller, this date is for you… Plan a sales campaign on Cat products.

31 Oct – Halloween: Another great occasion for you to boost your sales. Customers are mostly interested in items that would help them to disguise. So, consider suggesting costume and make-up ideas.

November

1 Nov – World Vegan Day

11 Nov – Singles’ Day: This date has become a shopping season celebrated all over the world. You can start your Singles’ Day campaign since the beginning of October and try to offer a large choice of exclusive items with interesting discounts.

13 Nov – World Kindness Day

14 Nov – Diwali: This is the biggest and most important holiday in India and Indians all around the world will be purchasing jewelry, snacks, lights… Don’t miss your part of the cake!

26 Nov – Thanksgiving (USA): Again, suggest to customers ideas on how they can give thanks this year! Do not forget to offer exclusive discounts to encourage them to purchase.

27 Nov – Black Friday: A date not to miss as it is the best time for online stores to sell… In fact, customers shop a lot as Black Friday means crazy discounts. 

30 Nov – Cyber Monday: It is an extension of Black Friday. You can offer free shipping and delivery besides discounts to increase sales.

December

1 Dec – World Aids Day

10 Dec – Human Rights Day 

Christmas: 24 Dec – Christmas Eve, 25 Dec – Christmas Day: The biggest and most important holiday of the year. Do not wait until it is too late to start planning your campaign. Make sure items you sell are adequate and discounts you offer are attractive.

26 Dec – Boxing Day: Shopping season is prolonged, and discounts might go up to 90%. This is an opportunity for you to liquidate unsold items through attractive promotions.

31 Dec – New Year’s Eve: This date doesn’t only mark the end of a year, but also the beginning of a new one. Set new goals and resolutions and plan your marketing campaigns for the next year.

To conclude, make good use of these dates to increase traffic to your store in 2020. Set up your marketing strategy from now and start planning your campaigns.

Categories
Product Research

Whats trending this week on Drophippo

So we all know you love to get updates on what is trending . So in this post I am going to give you the best trending products we have on the app.

First and foremost upfront is the Remote Control Wall Climbing Car. This thing is on fire and we have plenty of stock available for this. Just search app for the RC wall climbing car and get selling.

Next up on the list in second place are our music boxes. Now we only made these available last week and already people smashing them out left right and center. Again just search music box in app. We have one to suit everyone from mums to grandmothers.

Next in 3rd we have our awesome heated gloves that sell really well this time of year. Just so you know we ship these from USA for USA orders.

This is coming up fast as going to be the new front runner with how we are seeing its sales pick up 2 in 1 Smart Gesture Transforming Car. These are amazing kids gifts for Christmas

This little beauty is doing well at the moment our Pocket watch for father to give to there sons. What a great gesture for Christmas morning.

That’s all for today everyone hope it helps you find that item to smash it out in Q4

Team DropHippo out.

Categories
Product Research

How to do product research in Q4

 YO it’s DropHippo here with another golden nugget for you about product research.

During Q4 we know that it can be a difficult time to find products to sell and we hope that this video helps you find your next winner. Don’t forget that Q4 is gifting season so don’t be afraid to look for gift ideas too!

Apologies for long video but it is worth it. Oh and make sure you switch on subtitles.


#FEEDTHEHIPPO

Best E-commerce Niches in 2022

Not everyone who started an online store succeeded. Without enough research and effective ways of selling the products, failure is inevitable. This is why it’s

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DropHippo Updates Product Releases Product Research Uncategorized

$1 Million Dollar Product

We’ve had our first MILLION DOLLAR SELLER on the app recently and best of all, they managed to get sales in excess of $1M using a product that was meant to be saturated!

How were they able to sell a product that was already saturated and selling millions of dollars worth elsewhere? Well, it simply comes down to the mindset of the seller. Rather than say “Damn, I wish I thought of that” they thought “I will get a piece of that action”. It’s no secret that the product that they sold has been seen elsewhere however they were able to turn an apparently saturated product into a 7 figure winner using cold traffic i.e. launch using interests rather than Lookalike Audiences.

So, what is the product? It’s a Blackhead Cleaner that is available on our app! Oh, and there’s also several upsells on our app that you can also use to bring your average order value up and boost your profits.

Don’t ever let anyone tell you that a product is not worth running – just think of everyone who made a fortune on the Fidget Spinners as proof that the “I’m not doing it” mentality is bad not just for you but for your business.

Categories
DropHippo Updates Product Releases Product Research

Over 1000 Products on the app!

Hey everyone, Stef and Kev from DropHippo here with some awesome news for those of you who sell in big numbers in Europe.

We are proud to announce that we now have our own Distribution Centre in London that opened this week. This means that you can now ship pallets of your winning products straight to our Distribution Centre ready for next business day dispatch to Europe. We also have a Fulfilment Centre in the USA too if you are scaling in America.

Best of all there’s absolutely no storage fees for the first 6 months. That’s right – we can offer you something that even Amazon can’t – free storage!

With our Distribution Centre all you need to do is pay a small $3 picking and packing fee for each order and you also have the ability to include your personalised inserts so you can promote other products, add a thank you note or offer your customers a discount etc to take your brand to the next level.

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Product Research Uncategorized

Best ways to market your dropshipping products

If it has been a while since you launched your Dropshipping business and it’s still struggling to take off, then you surely need to reconsider your marketing strategy, assuming you initially have one. If not, then waste no more time and make of it your focus for the next coming days.

In fact, with the numerous marketing channels at your disposal, you might find it difficult to choose the ones that are likely to work for your business, especially as what successfully worked for others might not have the same results for you. Hence, it is essential that you carefully plan your promotional strategy to drive traffic to your store and consequently boost your sales. Fortunately, most of the available digital channels are affordable, and you don’t need to hire an expert to use them.

In this article, we are going to outline three online promotional channels that are essential to your businesses success:

 

Pay Per Click Marketing (PPC Marketing)

These are a set of marketing channels for which you can start with low budgets and only pay when users view or click on your advertising posts. It is a method you’d choose if you’d like customers to know about your product in the short term. It is available on all social media platforms and Google offers its services as well. So, as an advertiser, you create your ad and you set a budget, then you launch the promotion. Targeting options depend on the purpose of your promotional campaign and the channel you use. For instance, your targeting options are keywords if you use Google, and interests if you rather opt for Instagram or Facebook. The promotional post appears on the top search results in the first page of Google’s search engine while it appears on the users’ news feed in Facebook and Instagram. Using those channels doesn’t require an experts help as each one has clear guidelines explaining how to set your promotional campaigns.

Here are some tips on how to use each one of the PPC channels:

  • Facebook: Promoting your Dropshipping business can be done in two ways through this channel. It’s either you use your personal account, in which you can get free traffic thanks to the relevant content you create and post on your account, or share in various communities related to the niche you’re working in. Or create a business page where you most of the time post interesting and engaging content, and rarely share promotional posts. In fact, too much advertising can have negative impact too.

  • Instagram: This channel, owned by Facebook, counts over a billion users and offers a huge base of potential customers. To promote your business using Instagram, you need to start by posting relevant and unique content. Then, you can think of creating giveaways where you invite people to interact in return of a reward. You also might look for cooperation with influencers who operate in your niche. Finally, automated tools that interact – like or comment – with other users’ posts might help to attract attention to your account. Remember that it is necessary that you create a professional account before you start any promotional campaign.

  • Google AdWords: It is undeniably one of the most powerful marketing channels. In fact, the first thing that comes to a users mind when they want information about a product they need is Google. Appearing on top of the search results – whether in the form of simple text ads or in one of shopping ads with the image of the product and the price mentioned – will certainly help increasing traffic to your store and consequently your sales. Don’t neglect the step of keyword research to have a clear idea of the terms users look for.

Here’s a piece of advice you should consider before you start your PPC marketing strategy in social media: you need to well-feed your profiles with accurate and relevant content to catch your visitors attention and keep them interested and coming back for more.

 

Search Engine Optimization

This is not a marketing method that we would advise you to use if your aim is making a quick profit. It is indeed the slowest one you can use for your business promotion and it requires patience to see the fruits of your labor. Besides, with Amazon spending its billions of dollars budgets on advertising and huge marketing teams to appear on the top results for any product a user might type into Google search engine, having good search results seems to be impossible. However, you need to use it anyway if you would like to build a long-lasting business. Start by learning SEO basics and think of creating a blog where you share content with keywords that are related to your niche. Again, it will take some time for your content to be detected for some keywords, but don’t give up or try to take shortcuts. Be patient and remember to keep SEO in mind while writing product descriptions, blog and social media posts, titles etc, and if you decide to create a website, make sure that it’s SEO friendly and can easily be scanned by search engines.

 

Email Marketing

Emailing is another efficient marketing method that amazingly contributes to increase online sales if used correctly. You first need to expand your list of subscribers. For this, you can use pop-ups to offer discounts or free samples to users who land on your blog or on your store. Once you have created your list of subscribers, you should think of the way you’ll write your emails so that customers get interested and they don’t end up in the Spam folder. In fact, simple messages proposing offers to buy items are unlikely to draw attention. Consequently, writing attention-grabbing emails is a must! Here are some tips that will certainly help you:

  • Choose a simple but appealing subject, users should easily understand your message and feel it is important that they read your email.

  • Start your email with accurate and relevant information and show it along with the subject line.

  • Pay attention to the words your use for your emails. They should be convincing and call users to action.

  • Design your emails in a pleasant way, users are very attentive to the finest of details.

 

Hippo’s top tips

  • Add your happy customers’ testimonials, ratings and reviews to your store. This is a great method to build trust!

  • Retarget potential customers. In fact, most of the users who land in your store won’t buy on their first visit.

  • Users see blogs as a reliable source of information. Start one in which your share content that is related to your niche and use it to drive traffic to your store.

  • Join Facebook groups that are related to your niche and share interesting and relevant posts to catch attention.

  • Work with influencers to reach large fanbases and drive traffic to your store.