Valentine’s day is on the doors. A new opportunity arises for you, as retailers, to boost your revenues. Not thinking of using some brilliant marketing campaign tips and ideas to take advantage of this occasion would be a huge mistake.
Hippo thought of this and here are our tips for you to best meet your customers’ needs and consequently increase your sales:
·Consumers traditionally offer chocolates and flowers on this day. Getting out of the box and suggesting new ways of celebration will be more than welcomed, especially that this occasion is not only celebrated with their beloved ones, but also with friends, family and even pets! This offers a wide range of products to offer, way beyond red heart-shaped gifts. So, lean into the occasion in a manner that involves any significant relationship your customers might have.
·Be creative and suggest limited series of items for the occasion. A date-night product line or matching couple’s sets would be a genius idea for instance.
·Think of updating descriptions for items that you already have and that would work for the occasion. Make sure you include keywords that are more likely to be used by customers in searches.
·Accompany your offer with a customized email campaign to get your customers informed of the products and deals you suggest for the occasion. Be creative when writing the subject as it is the first thing they see.
·Use social media to have fruitful interactions with your audience about their romantic love stories or funny date stories. Don’t forget to create hashtags, invite your audience to use them and offer the comment with the highest number of likes a gift.
·Offer your store the look it needs to be a cosy place to shop. An eye-catching layout will help offering customers a beautiful purchasing experience and pushing them to buy mor
Below is a selection of products that amazingly sell in this period, and that you can find on the Drophippo app, all shipped from USA so no delays due to Chinese New Year :