E-commerce businesses are excellent options for small business owners and start-up companies in today’s digital business environment. There are many innovative ways for businesses to effectively sell their products and services online and reach their target audience. Here are effective ways to promote your eCommerce store:
Reach Out To Clients On Social Media
Companies can promote straight to their target demographic via social media. Customers appreciate consistency online, so companies must provide high-quality content that reflects their brand and regularly promotes them as an asset to their target audience. Businesses should concentrate their efforts on the most popular social media sites, based on the platforms their clients use, and post relevant content at a convenient time.
Use PPC Marketing
Pay-per-click (PPC) marketing is an advertising method in which businesses pay marketing platforms when a user clicks on their advertisements. PPC marketing tactics may be used on search engines like Google and social networking sites like LinkedIn, Instagram, and Facebook. Cost-per-impression and cost-per-click calculations are used to bill for ads that show across social media feeds and timelines.
You may tweak the campaign and try out fresh concepts as you go utilizing PPC advertising. Business owners must track the success of every ad and ensure that the yield on investment is worthwhile.
Improve Your Seo Strategy
Getting an SEO plan in place is a great approach to boost your eCommerce store’s online exposure, especially on search engines. Writing good content and incorporating keywords that your target audience frequently looks for into your articles will help you improve your SEO and increase traffic to your web page, leading to more sales.
Make A Blog.
Blogs could be an effective e-commerce marketing approach since they help drive traffic to your website, generate brand loyalty, and establish yourself as a reliable information resource for your customers. The type of material you produce is up to you and your audience, but it must attract people to visit your website again and again. Content could range from instructive videos to blog entries that address common problems among your target audience.
Master Your Content
Any listing is incomplete without content. Customers obtain their information from titles and descriptions; therefore, they must be clear and simple. When it comes to titles, try your best to put the most important and relevant information first. You may do the same thing with captions, but you also need to think about the layout and readability.
Encourage Product Reviews
Customers can get a feel of your products just by reading online reviews. Consumers rely on the opinions of past customers because they can’t personally inspect e-commerce products before buying. Reviews can persuade customers. Thus it’s critical to keep a favorable rating and a large number of high-quality ratings.
The easiest way to generate your brand’s attention and increase sales is to have a giveaway contest on social media. You can effectively attract customers to buy more from you by providing them with a chance to win free items.
Freebies and giveaways aim to establish a relationship with customers and encourage them to interact with you more.
Creating the ideal eCommerce advertising plan is a never-ending task. You’ll need to be quite familiar with your company’s target market and its purchasing habits. Even then, you’ll have to adapt, tweak, and update your marketing plan regularly to stay up with the ever-changing industry. However, if you follow these suggestions, the returns would be well worth your time and effort, as you will see your brand rewarded for your efforts.
Have you ever seen celebrities or famous personalities promoting a product to their audience? That is called influencer marketing. Just like a TV commercial that uses actors/actresses to advertise a product, influencer marketing makes use of public figures (who have a huge following) to promote products on social media.
Social proof and social approval matter. In e-commerce marketing, bear in mind that people buy from people they know and trust. When your target customer sees someone who he follows patronize your products, he will likely do the same. His purchasing decision gets influenced by a more recognizable person.
This is why most e-commerce store owners use the power of influencer marketing. By reaching out to celebrities, public figures, models, and industry leaders, you are building brand awareness and boosting sales.
What is a social media influencer?
An influencer is a person who has established a reputation and credibility ins a specific industry. They use social media platforms to spread their message and influence their audience. Influencers can be Youtube vloggers, podcasters, Facebook personalities, or Instagram famous.
Influencers make their names known by regularly posting content and sharing their knowledge and expertise about a certain topic. For example, a beauty influencer talks about makeup, skincare tips, beauty products, etc.
Level of Influencers
There are different levels of influencers and it is based on how huge are their following.
These people are already famous before they take on their social media networks. Some of them are television stars, musicians, sportspeople, chefs, and movie stars. They have more than 1 million followers on their social media platforms.
Since you are just a small to medium-sized brand, it is not ideal to reach out to mega-influencers unless you have a million-dollar to pay per post. Major brands like Coca-cola, Nike, and Adidas use mega-influencers.
Macro-influencers have between 50,000 – 1 million followers. They are very good at raising awareness and educating people in their chosen niche. They are either small celebrities, photographers, models, online experts, or content creators who worked hard to gain a wider audience.
Before reaching out to macro-influencers, find out the quality of their followers as some are bots and can be easily purchased.
These are ordinary people who become known because of their interesting vibe and the knowledge they share about a specific niche. Some examples include fitness enthusiasts, teachers, yoga instructors, and just normal persons.
Although they have followers ranging from 1,000 to 40,000, average people can trust them the most. This is because they can build relationships and interactions with the micro-influencers.
Micro-influencers are the popular choice among e-commerce business owners since the pay-per-promotion is manageable. Depending on the agreement, micro-influencers can demand a fixed price or a % commission for each sale.
How to Work with Influencers
Don’t make rush decisions when finding an influencer for your brand. An ideal influencer should be aligned with your brand’s mission and target market. For example, if you are selling fitness products, you would want to connect with fitness trainers.
Don’t be pushy and obvious
Not because you’re using influencers, the majority of the audience will make a purchase. It is not about posting content with “Buy this now” or “check them out” captions.
Instead, create content that delivers value to the audience. What is your product all about? What are the benefits that it gives? What problem does it solve?
Create content that entertains
Create meaningful content that entertains and educates your customers. A good way to do this is through storytelling. Relate to your audiences’ pain points and problems and share how your product can solve them. You can also utilize product reviews and testimonials to draw attention and trust.
E-commerce is not just about selling a product to a customer. It’s also about providing assistance to your customers in their purchasing decisions and resolving any issues and concerns.
Since e-commerce is not a face-to-face interaction between a customer, you need to develop a system that provides them with a seamless shopping experience. Customer service directly impacts brand loyalty. If you are not paying attention and properly engaging with your customers, you can lose potential sales and build a bad reputation.
Here are some effective ways to ensure superior customer service.
1. Get Organized
If you are just handling your online business alone, chances are you’ll get bombarded with a lot of tasks and inquiries. Organize the buyer’s journey and the processing of orders.
If you have a dedicated team, equip them with tools that will help them handle customer service efficiently. Communication and collaboration are important to solve customers’ requests and purchases.
2. Offer Live Chat Support
A typical website has a contact form but that can be boring. Instead, offer a more interactive option which is a live chat or a toll-free number to call. Live chat gives you a ton of advantages from proactive selling, answering inquiries, up to post-sales support. Create pre-written transcripts to handle common questions and timely responses.
3. Utilize FAQs
It can be tiring and time-consuming to answer the same question again and again. This is why it’s recommended to have an FAQ section on your e-commerce website. Put the frequently asked questions and the corresponding replies in them.
Through this, your customers can just hover to your webpage and get the information they need. This keeps them informed about your products and policies; helping them find quick answers and stay on your website longer.
4. Offer Phone Support
Offering messaging options to your customers enhances a shopping experience. While some can leave a message on the contact form, others prefer text messaging especially when they are shopping through their mobile phones.
You can send them a response to their order confirmation or requests via SMS. This makes customer service fast and convenient. You can easily connect with them about the product details they need, answer urgent questions, solve complaints, and increase shopping cart conversion.
5. Social Media Messaging
Social media enables your customers to get in touch with you without going to your website. Integrate social media channels such as Facebook, Instagram, and Twitter into your online store. Establish a strong social media presence and use these platforms to boost brand awareness and enhance customer support.
Social media can highlight your brand and reach a broader audience. It’s a great channel to start conversations and share customer reviews.
Customer service is a vital part of your e-commerce business. In the competitive e-commerce landscape, managing customers’ feedback and expectation is a deciding factor for success. Invest in tools and systems to improve your customers’ shopping experience. This will help your business retain and acquire more customers, and build long-term loyalty.
With growing competition in the e-commerce space, businesses need to focus on building customer loyalty. The cost of retaining a customer is lower than customer acquisition. This means that remarketing to your current and existing customers costs lower advertising spend than creating new Ads for potential customers.
Are your customers coming back to your store or are they just happy with their one-time purchase?
What is Customer Loyalty?
Customer loyalty means that your customers are willing to engage with your business and repeatedly purchase your products. These returning customers do not easily switch to your competitors and choose your business’ offerings based on certain positive factors.
How do you make your customers not switch from site to site and stick to your store?
By knowing how to create long-lasting relationships and implementing the right client retention approach, you can create lifetime value and generate more sales from your current customers.
1. Improve your customer experience
The way you treat your customers has a huge impact on your business. Customers who are treated poorly will likely leave your store and jump to your competitors. Customer service matters. Your business should invest in customer service to enhance customers’ experiences online.
Show patience, clear communication, and empathy to your customers. Pay attention to their inquiries and guide them through the buying journey. The last thing you want is to give them a bad experience. The negative encounter can be easily spread to a wider audience and can ruin your business reputation.
2. Offer multiple channels for communication
Customers have different preferences regarding communication channels. You need to adapt methods to reach your customers better. The easier for your customers to communicate with you, the better brand experience they’ll get.
The popular communication channels that e-commerce stores should utilise are email, social media, and phone. Customers who don’t spend much time on social media can be reached through email inboxes while social media users can be reached on platforms such as Facebook and Instagram.
Messaging apps like Webchat offer chatbot feature to provide helpful resources to help answer customers’ frequently asked questions. A phone call option is also a good way to reach customers directly whenever they feel stuck with automated prompts.
3. Give exclusive perks and offers
To encourage repeat purchases, you need to make your customers excited about your brand. Offer customers with discount codes, free shipping vouchers, and other exciting perks. This encourages target customers to consider shopping in your store because of the value you provide.
However, don’t offer discounts often as this can hurt your branding. You want your customers to constantly check your products and get excited with your latest offerings.
4. Develop a customer loyalty program
One of the best ways to encourage your new customers to make their next purchase is to reward them with incentives. You can kickstart a customer loyalty program and offer interesting perks and irresistible gifts to your customers.
Many brands implement a point-system customer loyalty program where a customer earns points for every purchase they make. Then, they can use the accumulated points as credit for their next purchase or get an exclusive item as a reward when the target points are met.
5. Add more Payment Options
One reason why customer abandons their carts is due to your store not offering quick payment options. Add multiple payment methods to your Shopify store to accommodate customers’ different payment preferences. Allowing customers to conveniently purchase your products electronically will make them happy.
Putting limited and complicated payment options can be annoying to the customers as they have to sign up to a new payment platform and enter into a tiring process.
According to e-commerce studies, a repeat customer is 9 times more likely to convert than a first-time customer. This is why businesses should exert effort in customer retention. A 5-10% increase in customer retention can boost profits by 25-30%. With a proper remarketing strategy and customer loyalty program, you can double and triple your sales and become a successful online entrepreneur.
The internet is the heart of e-commerce. Since commercial transactions are conducted electronically on the internet, it is vital to building a strong online presence.
E-commerce marketing does not stop after you built your website. The e-commerce landscape is so competitive that you need to implement various strategies to make your brand stand out.
With more business owners jumping to the e-commerce trend, the competition is going tougher. There are several methods that will help you build brand awareness and generate sales but there are also pitfalls that you should watch out for.
Below are the best and most proven tips for a sound e-commerce marketing strategy.
1. Have an Impressive E-commerce Store
Your online store is a representation of your business. The way it looks and feels can attract or turn your customers away. Make sure that your website is built perfectly – the branding, content, and design elements are well organized.
Leave a strong first impression on your visitors so that they will likely come back. Make it easy for your customers to view products, make a purchase, and interact with you.
2. Build a Good Reputation
With thousands of online stores in the market, you need to have something that will make you credible and stand out from the competition. Reputation is one of the most important things if you want people to trust your business.
Customers look for reviews before they decide to make a purchase. If you have positive feedback from your customers, proudly display it on your website and social media pages. Share how happy are your customers when they do business with you.
3. Upsell your Products
Upselling is an effective way to get more sales and profits from your customers. By offering a more premium product or a product that can complement the products that your customers have ordered, you are giving them better options fit for their needs.
When doing upsells, keep in mind that the additional cost is worth it. Your customers need to understand the considerations of the upgrade, the different price points, and how the products differ from each other.
4. Launch Facebook and Instagram Store
Facebook does not only allow you to create and post content but to build a store as well. This feature is called, “Facebook Shop” where you can feature and display your product collections to the Facebook page and connect it to your online store.
This enhances the mobile shopping experience, driving social media users to your store, and interacting with them. They can view and save products on your page and place an order. Since the average person spends 2-3 hrs on social media every day, your social media presence can leverage your business.
You can apply the same strategies on Instagram by sharing high-quality images and using hashtags strategically. Engage with followers who might be interested in your products. Share your products on Instagram stories and add links to purchase.
5. Use Google Shopping Ads
Online shoppers go to search engines when they are looking for products. They consult Google, the biggest search engine. Google Shopping Ads, also known as Product Listing Ads (PLAs) are an effective way to reach your customers based on specific-search queries.
The product-based ads are displayed on top of Google organic search results. This puts your business in front of your target audience. A Google Ad consists of a product image, price, brand, and even reviews, shipping information, and promotions. It helps you drive traffic to your website fast and reach more customers.
6. Integrate Live Chat
Good customer service leaves a strong impression on your online visitors. A great way to handle this is through live chat. Customers who have inquiries and request information about a product demand a quick response.
A live chat integration does the trick. This allows you to engage with your shoppers, answer their questions, inform order status, and provide customer support.
7. Tap into the Power of Referral Marketing
You can use your most loyal customers to become ambassadors of your products. This is called “referral marketing”. It is a marketing practice where you offer incentives to your customers in exchange for promoting your products and their experience.
The idea is people buy from people they know and trust. When your customers promote your products, their family and friends will likely also buy because they trust them. Customer reviews can create a buzz and with the irresistible offer, you can attract more prospective buyers.
8. Get Creative with Offers
When it comes to e-commerce marketing, being generic will not give you an optimum advantage. There are many stores selling the same product as yours so it’s vital to get creative.
Offer discounts and offers to your customers. You can offer product bundles and packages with a % discount to attract your customers to make a purchase. Another effective strategy is to run contests and giveaways. This creates a sense of urgency to check you out and participate in the hope of winning the prize. And even if the others don’t become the lucky winners, they will likely remember your brand and keep you on their radar.
If you are running an e-commerce business, you want to get always in front of your target customers. You want to be where they are. In this digitally-competitive world, it is not enough to build a website for your online store.
An average person spends 3 hours a day on social media networks. Being present in those social media spaces can boost brand awareness and attract sales. Social media marketing, when implemented correctly, can increase your customer acquisition and take you to the next level.
Below are some important tips on how to use social media to grow your e-commerce business.
1. Choose the Right Platforms
If you are selling products like toothbrushes, t-shirts, etc., it is ideal to post them on Facebook and Instagram rather than on LinkedIn and Twitter. Pick the right channels to reach your customers.
Create professional-looking social media profiles and build out a content strategy. You can’t just post here and there without a plan behind it. Successful e-commerce brands create content that builds relationships and engages their customers.
2. Branding is Important
When it comes to posting and sharing content, consistency is key. Potential customers will trust you more once they recognize your brand’s unique identity. If you are not consistent with the look of your brand and the tone of your message, you can’t expect optimal success.
Your logo, color scheme, graphic format, and brand message you use show off your brand’s personality. The number of times you post per week should also be consistent. It’s ideal to have a content calendar to avoid wondering what you should post on a given day.
3. Don’t be Pushy and Salesy
Understandably, your main goal is to generate sales. It is vital to interact and establish a strong connection with your followers. Bombarding your audience with too many promotions and advertisements can bring a bad impression to your brand.
Don’t put customers to buy your products. Instead, post educational and informative content that relates them to your brand. Avoid sharing links to your products every day as people will assume that your sole reason for building social media presence is to grab purchases and sales. Be human and build a conversation with your customers.
4. Be Creative
Create content that sparks attention. People love to see a content variety. This means that you can’t just stick to posting texts and images alone. Utilize videos when introducing and marketing your products. Unleash your creativity and identify content that people want to see.
Here are some content ideas you can implement:
Demo product videos
Social contests or giveaways
Product features and benefits
Sales and Promotion
5. Use analytics
You cannot track the performance of your marketing efforts without analytics. Track and monitor important key performance indicators (KPIs) to identify what strategy is working and not. This will help you find the gaps and see ways to improve your marketing campaigns.
Here are some of the key social media metrics that you should keep an eye of:
Audience growth rate
6. Allocate a budget in Social Media Ads
To optimize your marketing efforts, you also need to invest in paid ads. This allows you to specifically target your audience and get your products in front of their social media feed. Customize campaigns to reach more audience and connect with potential shoppers.
Paid ads are helpful particularly if you have just started and don’t have a huge social media following. You can also reach out to popular thought leaders and influencers to promote your brand.
These influencers have already a wide customer base and a strong reputation. Getting your products recommended by them can significantly affect your customer’s buying decisions. This can lead to increased credibility, conversions, and sales.
If you are not adding social media to your marketing strategy, you are missing to catch a lot of fish in the sea. Start building your social media pages and connect with your target audience.
By following the tips above and carefully planning your content, you can lead more people to your online shop. With a solid social media presence, your sales can go up and you can stand out from the competition.
When you say “social media marketing,” the first thing that comes to most people’s minds would be Facebook, Instagram, and Twitter. These social networks are so popular among consumers and businesses alike because they work. Likes and shares actually convert to sales. This is especially true for dropshipping companies.
What not a lot of people don’t know though is that other less popular social media sites can also convert to sales. One of the most underrated social media platforms that can make a world of difference in your marketing efforts today is Pinterest.
Why use Pinterest to your advantage
A lot of businesses don’t see Pinterest as a valuable marketing tool simply because it’s a female-dominated platform. If you’ve been ignoring this social media site, then you can be committing an expensive marketing mistake.
Today, Pinterest is the fifth most used social media platform with an estimated 700 million visitors every month. It boasts over 322 million profiles as of 2020. It also has a high engagement rate since the site is considered a visual search engine, which means that this platform can help businesses reach their target audience and direct traffic back to their own websites. And when it comes to generating social media referral traffic, Pinterest comes second to Facebook.
With Pinterest, users, or “pinners” can share visuals through various images from all over the internet. This makes this social media site the biggest search engine for visual content. Pinners can “pin” images and organize them into virtual bulletin boards called pinboards. They then have the option to share the pinboards publicly or not. With public boards, other users can repin them and share them through their feed.
Research shows that 93% of active Pinterest users use this platform to plan for future purchases. This means that a huge percentage of people on this social network is there to buy a product. So by pinning images of your products, you are creating educational content that helps people plan their purchases.
Promoted pins have been proven to be highly effective in marketing towards a targeted demographic. In fact, 50% of pinners buy a product after seeing a promoted pin on their feeds. Dropshipping businesses can get more out of this platform and get a high conversion rate by making Pinterest marketing an integral part of their mobile marketing strategy.
To simply put it, Pinterest allows people to share ideas through visuals, making it a highly effective marketing tool that can get the word out about your business dropshipping products and services.
How to leverage Pinterest marketing
If you want to succeed with your Pinterest marketing strategy for your dropshipping company, you must go beyond having an awesome profile and company description.
Here’s how you can tap into a wider audience through Pinterest marketing.
Set up your business account. This is, of course, the first step you need to take to take full advantage of this social media platform. Make sure your Pinterest account relates to your business name to ensure that followers will easily find you on this platform. Choose a profile picture that’s relevant to your dropshipping business, like your brand logo. Create a description that’s unique and catchy. Don’t forget to link your website address in the profile section to help users find you online.
Integrate Pinterest with other social media accounts. Aside from linking your website address to your Pinterest account, you also need to integrate this site with your other social media accounts to help the target audience locate you.
Add save and follow buttons on your site to help visitors follow you on Pinterest easily. Add a Pin Widget to your store’s site to drive more traffic. Use the Board Widget to display up to 30 pins from your Pinterest account on your dropshipping site.
Optimize your dropshipping site. To ensure that your Pinterest account will direct users to your store and vice-versa, you need to make sure that you only add content and images that are relevant to your niche. Embed Pinterest images on your blog content so people easily pin your pictures. Images should be of high quality and attention-grabbing to entice them to pin them straight away. Content should also make your target audience want to explore your profile more. Aside from that, it should be informative and useful to make users want to keep coming back to your profile. In other words, images should be visually captivating to inspire users to make a purchase from your store.
There are many ways to increase your brand following and increase your sales. You need to think outside the box and take advantage of different marketing strategies to maximize your digital marketing efforts. By using Pinterest marketing, you are not only increasing brand awareness but also increasing your conversion rate by bringing what people want – a convenient way to plan purchases.
2020 is on the doors and as an
entrepreneur, you need to have an idea of all the important days for your
business before you set up your marketing strategies and prepare your campaigns.
No worries though, we already thought of this and created this downloadable
e-commerce calendar for you to keep track of all the important dates.
1 Jan – New
Year’s Day: A new year is also a new start. Think of a promotional campaign
that would encourage your customers to achieve goals they newly set up.
11 Jan –
International Thank You Day
20 Jan –
Martin Luther King Jr Day (US)
21 Jan –
National Hugging Day (US)
25 Jan –
Tê’t (Vietnamese New Year): You don’t need to live in Vietnam to target
Vietnamese by planning discount campaigns in celebration of their new year.
– Lunar New Year: China celebrates a new Chinese Zodiac each lunar new year.
This year is the year of the Rat, so try to be creative when preparing your
promotional or discounts campaigns to attract Chinese people all around the
2 Feb –
Super Bowl Sunday: Many families and friends gather on this day to watch the
game together, even those who don’t really care about it. According to
statistics, it is the biggest snack day after New Year’s Eve.
9 Feb –
National Pizza Day
14 Feb –
Valentine’s Day: Couples overspend on this day. It is an occasion for you to
plan an advertising campaign that suggests great ideas of gifts.
6 Mar –
National Dress Day
8 Mar- International
Women’s Day: Think of social actions that are related to Women’s cause for
example and allocate a percentage of your gains to finance them. Do not forget
to communicate about it!
can share some women’s success stories on your social media.
9 Mar –
Holi: Though originally celebrated only in India and Nepal. It has spread now
to other Asian countries and western world.
14 Mar –
White Day: Suggest ideas of customizable presents for your customers that would
look to offer their partners gifts. Nothing feels like receiving a gift that
was created specifically for you.
17 Mar –
St. Patrick’s Day: Most people celebrating this day, and that are of millions,
need outfits for the occasion. Take advantage of it!
18 Mar –
World Recycling Day: Think of ideas you can implement to encourage your
customers to recycle their orders packages for example.
20 Mar –
International Day of Happiness: Launch a campaign that shows how with your
products you spread happiness.
1 Apr –
10 Apr –
10 Apr –
Weekend: 10 – Good Friday, 12 – Easter, 13 – Easter Monday: Shops usually offer
more discounts during this weekend than they do during the Black Friday. So, think
of a special weekend offer.
18 Apr –
Ben & Jerry’s Free Cone Day
21 Apr –
National Tea Day
22 Apr –
1 May –
4 May –
Star Wars Day
6 May –
International No Diet Day
10 May –
Mother’s Day: This is another important occasion gifts are offered to women.
Once again, think of creative ideas of presents and suggest them as products to
23 – 24
May – Hari Raya Puasa
25 May –
Memorial Day (US)
4 Jun –
National Cheese day
5 Jun –
World Environment Day
8 Jun –
World Oceans Day
20 Jun –
World Refugee Day
21 Jun – Father’s
Day: Don’t miss this date as billions of dollars are spent on gifts for fathers
and husbands by their daughters or wives.
21 Jun –
International Yoga Day: You don’t need to be a Yoga-related products seller to
be interested with this date. In fact, you can think of suggesting to this
segment of customers wellness and self-love products such as candles, organic
1 Jul –
4 Jul –
Independence Day: Consider selling patriotic items, offer discounts on them and
send emails to your customers informing them of the upcoming discounts in
celebration of the occasion.
11 Jul –
7 Eleven Day
13 Jul –
International French Fry Day
13 Jul –
Amazon Prime Day; If you have a store on Amazon, think of taking advantage of its
biggest day of the year by offering deals that would motivate clients to buy
Hari Raya Haji: It is a day of feastings and celebrations for the muslim
community as it marks the end of “Hajj”, the pilgrimage to Mecca in the Kingdom
of Saudi Arabia. Consider suggesting ideas of gifts and offering discounts on
30 Jul –
International Friendship Day: Personalized gifts and items about friendship are
a superb idea for this occasion.
30 Jul – National Intern Day
9 Aug –
Singapore’s National Day
10 Aug –
National Lazy Day
12 Aug –
International Youth Day
13 Aug –
International Left-handers Day
19 Aug –
World Humanitarian Day
21 Aug –
World Senior Citizens Day: Consider offering items that might interest this
category of citizens and offer discounts on them.
10 Sep –
World Suicide Prevention Day
13 Sep –
RUOK? Day: R U OK? is an Australian non-profit organization that combats
suicide. This date is a great occasion for you to encourage your customers to
have conversation with their friends and relatives and check in with them.
13 Sep –
International Chocolate Day
19 Sep –
21 Sep –
International Day of Peace
27 Sep –
World Tourism Day
28 Sep –
Ask a Stupid Question Day: This is a great occasion for you to know what
customers are expecting from you to launch an “Ask Me a Question” campaign on
your social media.
29 Sep –
World Coffee Day: If you don’t sell coffee, mugs or any product that might
interest coffee lovers, think of offering an item as a gift for each purchase
2 Oct –
International Day of Non-Violence
10 Oct –
World Mental Health Day
12 Oct –
Thanksgiving (CANADA): Consider sharing with your customers ideas on how to celebrate
Thanksgiving this year through your social media, a blog post for instance.
16 Oct –
National Boss Day: Give your customers suggestions on what kind of gifts they
can offer their boss at work.
22 Oct –
CAP LOCKS DAY
29 Oct –
National Cat Day: if you’re a pet products seller, this date is for you… Plan a
sales campaign on Cat products.
31 Oct –
Halloween: Another great occasion for you to boost your sales. Customers are
mostly interested in items that would help them to disguise. So, consider suggesting
costume and make-up ideas.
1 Nov –
World Vegan Day
11 Nov –
Singles’ Day: This date has become a shopping season celebrated all over the
world. You can start your Singles’ Day campaign since the beginning of October
and try to offer a large choice of exclusive items with interesting discounts.
13 Nov –
World Kindness Day
14 Nov –
Diwali: This is the biggest and most important holiday in India and Indians all
around the world will be purchasing jewelry, snacks, lights… Don’t miss your
part of the cake!
26 Nov –
Thanksgiving (USA): Again, suggest to customers ideas on how they can give
thanks this year! Do not forget to offer exclusive discounts to encourage them
27 Nov –
Black Friday: A date not to miss as it is the best time for online stores to
sell… In fact, customers shop a lot as Black Friday means crazy discounts.
30 Nov –
Cyber Monday: It is an extension of Black Friday. You can offer free shipping
and delivery besides discounts to increase sales.
1 Dec –
World Aids Day
10 Dec –
Human Rights Day
24 Dec – Christmas Eve, 25 Dec – Christmas Day: The biggest and most important
holiday of the year. Do not wait until it is too late to start planning your
campaign. Make sure items you sell are adequate and discounts you offer are
26 Dec –
Boxing Day: Shopping season is prolonged, and discounts might go up to 90%.
This is an opportunity for you to liquidate unsold items through attractive
31 Dec –
New Year’s Eve: This date doesn’t only mark the end of a year, but also the
beginning of a new one. Set new goals and resolutions and plan your marketing
campaigns for the next year.
conclude, make good use of these dates to increase traffic to your store in
2020. Set up your marketing strategy from now and start planning your