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Dropshipping Basics Marketing Social Media

How to Improve Customer Service in your E-commerce Store

E-commerce is not just about selling a product to a customer. It’s also about providing assistance to your customers in their purchasing decisions and resolving any issues and concerns. 

Since e-commerce is not a face-to-face interaction between a customer, you need to develop a system that provides them with a seamless shopping experience. Customer service directly impacts brand loyalty. If you are not paying attention and properly engaging with your customers, you can lose potential sales and build a bad reputation. 

Here are some effective ways to ensure superior customer service.

1. Get Organized 

If you are just handling your online business alone, chances are you’ll get bombarded with a lot of tasks and inquiries. Organize the buyer’s journey and the processing of orders. 

If you have a dedicated team, equip them with tools that will help them handle customer service efficiently. Communication and collaboration are important to solve customers’ requests and purchases.

2. Offer Live Chat Support

A typical website has a contact form but that can be boring. Instead, offer a more interactive option which is a live chat or a toll-free number to call. Live chat gives you a ton of advantages from proactive selling, answering inquiries, up to post-sales support. Create pre-written transcripts to handle common questions and timely responses. 

3. Utilize FAQs

It can be tiring and time-consuming to answer the same question again and again. This is why it’s recommended to have an FAQ section on your e-commerce website. Put the frequently asked questions and the corresponding replies in them. 

Through this, your customers can just hover to your webpage and get the information they need. This keeps them informed about your products and policies; helping them find quick answers and stay on your website longer.

4. Offer Phone Support

Offering messaging options to your customers enhances a shopping experience. While some can leave a message on the contact form, others prefer text messaging especially when they are shopping through their mobile phones. 

You can send them a response to their order confirmation or requests via SMS. This makes customer service fast and convenient. You can easily connect with them about the product details they need, answer urgent questions, solve complaints, and increase shopping cart conversion. 

5. Social Media Messaging

Social media enables your customers to get in touch with you without going to your website. Integrate social media channels such as Facebook, Instagram, and Twitter into your online store. Establish a strong social media presence and use these platforms to boost brand awareness and enhance customer support. 

Social media can highlight your brand and reach a broader audience. It’s a great channel to start conversations and share customer reviews.

Final Thoughts

Customer service is a vital part of your e-commerce business. In the competitive e-commerce landscape, managing customers’ feedback and expectation is a deciding factor for success. Invest in tools and systems to improve your customers’ shopping experience. This will help your business retain and acquire more customers, and build long-term loyalty.  

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Dropshipping Basics Marketing Social Media

How to Boost Brand Loyalty for your Dropshipping Business

With growing competition in the e-commerce space, businesses need to focus on building customer loyalty. The cost of retaining a customer is lower than customer acquisition. This means that remarketing to your current and existing customers costs lower advertising spend than creating new Ads for potential customers.

Are your customers coming back to your store or are they just happy with their one-time purchase?

What is Customer Loyalty?

Customer loyalty means that your customers are willing to engage with your business and repeatedly purchase your products. These returning customers do not easily switch to your competitors and choose your business’ offerings based on certain positive factors.

How do you make your customers not switch from site to site and stick to your store? 

By knowing how to create long-lasting relationships and implementing the right client retention approach, you can create lifetime value and generate more sales from your current customers. 

1. Improve your customer experience

The way you treat your customers has a huge impact on your business. Customers who are treated poorly will likely leave your store and jump to your competitors. Customer service matters. Your business should invest in customer service to enhance customers’ experiences online. 

Show patience, clear communication, and empathy to your customers. Pay attention to their inquiries and guide them through the buying journey. The last thing you want is to give them a bad experience. The negative encounter can be easily spread to a wider audience and can ruin your business reputation. 

2. Offer multiple channels for communication

Customers have different preferences regarding communication channels. You need to adapt methods to reach your customers better. The easier for your customers to communicate with you, the better brand experience they’ll get. 

The popular communication channels that e-commerce stores should utilise are email, social media, and phone. Customers who don’t spend much time on social media can be reached through email inboxes while social media users can be reached on platforms such as Facebook and Instagram. 

Messaging apps like Webchat offer chatbot feature to provide helpful resources to help answer customers’ frequently asked questions. A phone call option is also a good way to reach customers directly whenever they feel stuck with automated prompts. 

3. Give exclusive perks and offers

To encourage repeat purchases, you need to make your customers excited about your brand. Offer customers with discount codes, free shipping vouchers, and other exciting perks. This encourages target customers to consider shopping in your store because of the value you provide.

However, don’t offer discounts often as this can hurt your branding. You want your customers to constantly check your products and get excited with your latest offerings. 

4. Develop a customer loyalty program

One of the best ways to encourage your new customers to make their next purchase is to reward them with incentives. You can kickstart a customer loyalty program and offer interesting perks and irresistible gifts to your customers. 

Many brands implement a point-system customer loyalty program where a customer earns points for every purchase they make. Then, they can use the accumulated points as credit for their next purchase or get an exclusive item as a reward when the target points are met. 

5. Add more Payment Options

One reason why customer abandons their carts is due to your store not offering quick payment options. Add multiple payment methods to your Shopify store to accommodate customers’ different payment preferences. Allowing customers to conveniently purchase your products electronically will make them happy. 

Putting limited and complicated payment options can be annoying to the customers as they have to sign up to a new payment platform and enter into a tiring process.

Wrapping Up 

According to e-commerce studies, a repeat customer is 9 times more likely to convert than a first-time customer. This is why businesses should exert effort in customer retention. A 5-10% increase in customer retention can boost profits by 25-30%. With a proper remarketing strategy and customer loyalty program, you can double and triple your sales and become a successful online entrepreneur. 

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Marketing Social Media

Best E-commerce Advertising Tips to Drive More Sales

The internet is the heart of e-commerce. Since commercial transactions are conducted electronically on the internet, it is vital to building a strong online presence.

E-commerce marketing does not stop after you built your website. The e-commerce landscape is so competitive that you need to implement various strategies to make your brand stand out. 

With more business owners jumping to the e-commerce trend, the competition is going tougher. There are several methods that will help you build brand awareness and generate sales but there are also pitfalls that you should watch out for. 

Below are the best and most proven tips for a sound e-commerce marketing strategy.

1. Have an Impressive E-commerce Store

Your online store is a representation of your business. The way it looks and feels can attract or turn your customers away. Make sure that your website is built perfectly – the branding, content, and design elements are well organized. 

Leave a strong first impression on your visitors so that they will likely come back. Make it easy for your customers to view products, make a purchase, and interact with you. 

2. Build a Good Reputation

With thousands of online stores in the market, you need to have something that will make you credible and stand out from the competition. Reputation is one of the most important things if you want people to trust your business.

Customers look for reviews before they decide to make a purchase. If you have positive feedback from your customers, proudly display it on your website and social media pages. Share how happy are your customers when they do business with you.

3. Upsell your Products

Upselling is an effective way to get more sales and profits from your customers. By offering a more premium product or a product that can complement the products that your customers have ordered, you are giving them better options fit for their needs. 

When doing upsells, keep in mind that the additional cost is worth it. Your customers need to understand the considerations of the upgrade, the different price points, and how the products differ from each other. 

4. Launch Facebook and Instagram Store

Facebook does not only allow you to create and post content but to build a store as well. This feature is called, “Facebook Shop” where you can feature and display your product collections to the Facebook page and connect it to your online store.

This enhances the mobile shopping experience, driving social media users to your store, and interacting with them. They can view and save products on your page and place an order. Since the average person spends 2-3 hrs on social media every day, your social media presence can leverage your business. 

You can apply the same strategies on Instagram by sharing high-quality images and using hashtags strategically. Engage with followers who might be interested in your products. Share your products on Instagram stories and add links to purchase.

5. Use Google Shopping Ads

Online shoppers go to search engines when they are looking for products. They consult Google, the biggest search engine. Google Shopping Ads, also known as Product Listing Ads (PLAs) are an effective way to reach your customers based on specific-search queries. 

The product-based ads are displayed on top of Google organic search results. This puts your business in front of your target audience. A Google Ad consists of a product image, price, brand, and even reviews, shipping information, and promotions. It helps you drive traffic to your website fast and reach more customers.

6. Integrate Live Chat

Good customer service leaves a strong impression on your online visitors. A great way to handle this is through live chat. Customers who have inquiries and request information about a product demand a quick response. 

A live chat integration does the trick. This allows you to engage with your shoppers, answer their questions, inform order status, and provide customer support. 

7. Tap into the Power of Referral Marketing

You can use your most loyal customers to become ambassadors of your products. This is called “referral marketing”. It is a marketing practice where you offer incentives to your customers in exchange for promoting your products and their experience.

The idea is people buy from people they know and trust. When your customers promote your products, their family and friends will likely also buy because they trust them. Customer reviews can create a buzz and with the irresistible offer, you can attract more prospective buyers.

8. Get Creative with Offers

When it comes to e-commerce marketing, being generic will not give you an optimum advantage. There are many stores selling the same product as yours so it’s vital to get creative.

Offer discounts and offers to your customers. You can offer product bundles and packages with a % discount to attract your customers to make a purchase. Another effective strategy is to run contests and giveaways. This creates a sense of urgency to check you out and participate in the hope of winning the prize. And even if the others don’t become the lucky winners, they will likely remember your brand and keep you on their radar.

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Marketing Social Media

How to Use social media for your Ecommerce Business

If you are running an e-commerce business, you want to get always in front of your target customers. You want to be where they are. In this digitally-competitive world, it is not enough to build a website for your online store. 

An average person spends 3 hours a day on social media networks. Being present in those social media spaces can boost brand awareness and attract sales. Social media marketing, when implemented correctly, can increase your customer acquisition and take you to the next level.

Below are some important tips on how to use social media to grow your e-commerce business.

1. Choose the Right Platforms

If you are selling products like toothbrushes, t-shirts, etc., it is ideal to post them on Facebook and Instagram rather than on LinkedIn and Twitter. Pick the right channels to reach your customers. 

Create professional-looking social media profiles and build out a content strategy. You can’t just post here and there without a plan behind it. Successful e-commerce brands create content that builds relationships and engages their customers.

2. Branding is Important

When it comes to posting and sharing content, consistency is key. Potential customers will trust you more once they recognize your brand’s unique identity. If you are not consistent with the look of your brand and the tone of your message, you can’t expect optimal success.

Your logo, color scheme, graphic format, and brand message you use show off your brand’s personality. The number of times you post per week should also be consistent. It’s ideal to have a content calendar to avoid wondering what you should post on a given day. 

3. Don’t be Pushy and Salesy

Understandably, your main goal is to generate sales. It is vital to interact and establish a strong connection with your followers. Bombarding your audience with too many promotions and advertisements can bring a bad impression to your brand. 

Don’t put customers to buy your products. Instead, post educational and informative content that relates them to your brand. Avoid sharing links to your products every day as people will assume that your sole reason for building social media presence is to grab purchases and sales. Be human and build a conversation with your customers.

4. Be Creative

Create content that sparks attention. People love to see a content variety. This means that you can’t just stick to posting texts and images alone. Utilize videos when introducing and marketing your products. Unleash your creativity and identify content that people want to see.

Here are some content ideas you can implement:

  • Customer reviews
  • User-generated content
  • Demo product videos
  • Social contests or giveaways
  • Product features and benefits
  • Sales and Promotion

5. Use analytics

You cannot track the performance of your marketing efforts without analytics. Track and monitor important key performance indicators (KPIs) to identify what strategy is working and not. This will help you find the gaps and see ways to improve your marketing campaigns.

Here are some of the key social media metrics that you should keep an eye of:

  • Post reach
  • Audience growth rate
  • Impressions
  • Shares
  • Clicks/traffic
  • Engagement rate
  • Conversion
  • Leads generated
  • Video views

6. Allocate a budget in Social Media Ads

To optimize your marketing efforts, you also need to invest in paid ads. This allows you to specifically target your audience and get your products in front of their social media feed. Customize campaigns to reach more audience and connect with potential shoppers. 

Paid ads are helpful particularly if you have just started and don’t have a huge social media following. You can also reach out to popular thought leaders and influencers to promote your brand. 

These influencers have already a wide customer base and a strong reputation. Getting your products recommended by them can significantly affect your customer’s buying decisions. This can lead to increased credibility, conversions, and sales.

Final Thoughts

If you are not adding social media to your marketing strategy, you are missing to catch a lot of fish in the sea. Start building your social media pages and connect with your target audience. 

By following the tips above and carefully planning your content, you can lead more people to your online shop. With a solid social media presence, your sales can go up and you can stand out from the competition.

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Social Media

How Your Dropshipping Business Can Use Pinterest to Your Advantage

When you say “social media marketing,” the first thing that comes to most people’s minds would be Facebook, Instagram, and Twitter. These social networks are so popular among consumers and businesses alike because they work. Likes and shares actually convert to sales. This is especially true for dropshipping companies.

What not a lot of people don’t know though is that other less popular social media sites can also convert to sales. One of the most underrated social media platforms that can make a world of difference in your marketing efforts today is Pinterest.

Why use Pinterest to your advantage

A lot of businesses don’t see Pinterest as a valuable marketing tool simply because it’s a female-dominated platform. If you’ve been ignoring this social media site, then you can be committing an expensive marketing mistake.

Today, Pinterest is the fifth most used social media platform with an estimated 700 million visitors every month. It boasts over 322 million profiles as of 2020. It also has a high engagement rate since the site is considered a visual search engine, which means that this platform can help businesses reach their target audience and direct traffic back to their own websites. And when it comes to generating social media referral traffic, Pinterest comes second to Facebook.

With Pinterest, users, or “pinners” can share visuals through various images from all over the internet. This makes this social media site the biggest search engine for visual content. Pinners can “pin” images and organize them into virtual bulletin boards called pinboards. They then have the option to share the pinboards publicly or not. With public boards, other users can repin them and share them through their feed.

Research shows that 93% of active Pinterest users use this platform to plan for future purchases. This means that a huge percentage of people on this social network is there to buy a product. So by pinning images of your products, you are creating educational content that helps people plan their purchases.

Promoted pins have been proven to be highly effective in marketing towards a targeted demographic. In fact, 50% of pinners buy a product after seeing a promoted pin on their feeds. Dropshipping businesses can get more out of this platform and get a high conversion rate by making Pinterest marketing an integral part of their mobile marketing strategy.

To simply put it, Pinterest allows people to share ideas through visuals, making it a highly effective marketing tool that can get the word out about your business dropshipping products and services.

How to leverage Pinterest marketing

If you want to succeed with your Pinterest marketing strategy for your dropshipping company, you must go beyond having an awesome profile and company description.

Here’s how you can tap into a wider audience through Pinterest marketing.

  1. Set up your business account.
    This is, of course, the first step you need to take to take full advantage of this social media platform. Make sure your Pinterest account relates to your business name to ensure that followers will easily find you on this platform. Choose a profile picture that’s relevant to your dropshipping business, like your brand logo. Create a description that’s unique and catchy. Don’t forget to link your website address in the profile section to help users find you online.
  2. Integrate Pinterest with other social media accounts.
    Aside from linking your website address to your Pinterest account, you also need to integrate this site with your other social media accounts to help the target audience locate you.

Add save and follow buttons on your site to help visitors follow you on Pinterest easily. Add a Pin Widget to your store’s site to drive more traffic. Use the Board Widget to display up to 30 pins from your Pinterest account on your dropshipping site.

  1. Optimize your dropshipping site.
    To ensure that your Pinterest account will direct users to your store and vice-versa, you need to make sure that you only add content and images that are relevant to your niche. Embed Pinterest images on your blog content so people easily pin your pictures. Images should be of high quality and attention-grabbing to entice them to pin them straight away. Content should also make your target audience want to explore your profile more. Aside from that, it should be informative and useful to make users want to keep coming back to your profile. In other words, images should be visually captivating to inspire users to make a purchase from your store.

There are many ways to increase your brand following and increase your sales. You need to think outside the box and take advantage of different marketing strategies to maximize your digital marketing efforts. By using Pinterest marketing, you are not only increasing brand awareness but also increasing your conversion rate by bringing what people want – a convenient way to plan purchases.

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Product Releases Product Research Social Media

Must know dates for eCommerce in 2020

2020 is on the doors and as an entrepreneur, you need to have an idea of all the important days for your business before you set up your marketing strategies and prepare your campaigns. No worries though, we already thought of this and created this downloadable e-commerce calendar for you to keep track of all the important dates.

1st Quarter:

January:

1 Jan – New Year’s Day: A new year is also a new start. Think of a promotional campaign that would encourage your customers to achieve goals they newly set up.

11 Jan – International Thank You Day

20 Jan – Martin Luther King Jr Day (US)

21 Jan – National Hugging Day (US)

25 Jan – Tê’t (Vietnamese New Year): You don’t need to live in Vietnam to target Vietnamese by planning discount campaigns in celebration of their new year.

25-27 Jan – Lunar New Year: China celebrates a new Chinese Zodiac each lunar new year. This year is the year of the Rat, so try to be creative when preparing your promotional or discounts campaigns to attract Chinese people all around the world.

February:

2 Feb – Super Bowl Sunday: Many families and friends gather on this day to watch the game together, even those who don’t really care about it. According to statistics, it is the biggest snack day after New Year’s Eve.

9 Feb – National Pizza Day

14 Feb – Valentine’s Day: Couples overspend on this day. It is an occasion for you to plan an advertising campaign that suggests great ideas of gifts.

March

6 Mar – National Dress Day

8 Mar- International Women’s Day: Think of social actions that are related to Women’s cause for example and allocate a percentage of your gains to finance them. Do not forget to communicate about it!

You also can share some women’s success stories on your social media.

9 Mar – Holi: Though originally celebrated only in India and Nepal. It has spread now to other Asian countries and western world.

14 Mar – White Day: Suggest ideas of customizable presents for your customers that would look to offer their partners gifts. Nothing feels like receiving a gift that was created specifically for you.

17 Mar – St. Patrick’s Day: Most people celebrating this day, and that are of millions, need outfits for the occasion. Take advantage of it!

18 Mar – World Recycling Day: Think of ideas you can implement to encourage your customers to recycle their orders packages for example.

20 Mar – International Day of Happiness: Launch a campaign that shows how with your products you spread happiness.

2nd Quarter:

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April

1 Apr – April’s Fools

10 Apr – Good Friday

10 Apr – Siblings Day 

Easter Weekend: 10 – Good Friday, 12 – Easter, 13 – Easter Monday: Shops usually offer more discounts during this weekend than they do during the Black Friday. So, think of a special weekend offer.

18 Apr – Ben & Jerry’s Free Cone Day

21 Apr – National Tea Day

22 Apr – Earth Day

May

1 May – Labour day

4 May – Star Wars Day

6 May – International No Diet Day

10 May – Mother’s Day: This is another important occasion gifts are offered to women. Once again, think of creative ideas of presents and suggest them as products to sell!

23 – 24 May – Hari Raya Puasa

25 May – Memorial Day (US)

June

4 Jun – National Cheese day

5 Jun – World Environment Day

8 Jun – World Oceans Day

20 Jun – World Refugee Day

21 Jun – Father’s Day: Don’t miss this date as billions of dollars are spent on gifts for fathers and husbands by their daughters or wives.

21 Jun – International Yoga Day: You don’t need to be a Yoga-related products seller to be interested with this date. In fact, you can think of suggesting to this segment of customers wellness and self-love products such as candles, organic items, etc.

3d Quarter:

July

1 Jul – Canada Day

4 Jul – Independence Day: Consider selling patriotic items, offer discounts on them and send emails to your customers informing them of the upcoming discounts in celebration of the occasion.

11 Jul – 7 Eleven Day

13 Jul – International French Fry Day 

13 Jul – Amazon Prime Day; If you have a store on Amazon, think of taking advantage of its biggest day of the year by offering deals that would motivate clients to buy more.

30 Jul- Hari Raya Haji: It is a day of feastings and celebrations for the muslim community as it marks the end of “Hajj”, the pilgrimage to Mecca in the Kingdom of Saudi Arabia. Consider suggesting ideas of gifts and offering discounts on them.

30 Jul – International Friendship Day: Personalized gifts and items about friendship are a superb idea for this occasion.
30 Jul – National Intern Day 

August

9 Aug – Singapore’s National Day

10 Aug – National Lazy Day

12 Aug – International Youth Day 

13 Aug – International Left-handers Day

19 Aug – World Humanitarian Day

21 Aug – World Senior Citizens Day: Consider offering items that might interest this category of citizens and offer discounts on them. 

September:

10 Sep – World Suicide Prevention Day 

13 Sep – RUOK? Day: R U OK? is an Australian non-profit organization that combats suicide. This date is a great occasion for you to encourage your customers to have conversation with their friends and relatives and check in with them.

13 Sep – International Chocolate Day

19 Sep – Oktoberfest

21 Sep – International Day of Peace

27 Sep – World Tourism Day

28 Sep – Ask a Stupid Question Day: This is a great occasion for you to know what customers are expecting from you to launch an “Ask Me a Question” campaign on your social media.

29 Sep – World Coffee Day: If you don’t sell coffee, mugs or any product that might interest coffee lovers, think of offering an item as a gift for each purchase for example.

4th Quarter:

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October

2 Oct – International Day of Non-Violence

10 Oct – World Mental Health Day

12 Oct – Thanksgiving (CANADA): Consider sharing with your customers ideas on how to celebrate Thanksgiving this year through your social media, a blog post for instance.

16 Oct – National Boss Day: Give your customers suggestions on what kind of gifts they can offer their boss at work.

22 Oct – CAP LOCKS DAY

29 Oct – National Cat Day: if you’re a pet products seller, this date is for you… Plan a sales campaign on Cat products.

31 Oct – Halloween: Another great occasion for you to boost your sales. Customers are mostly interested in items that would help them to disguise. So, consider suggesting costume and make-up ideas.

November

1 Nov – World Vegan Day

11 Nov – Singles’ Day: This date has become a shopping season celebrated all over the world. You can start your Singles’ Day campaign since the beginning of October and try to offer a large choice of exclusive items with interesting discounts.

13 Nov – World Kindness Day

14 Nov – Diwali: This is the biggest and most important holiday in India and Indians all around the world will be purchasing jewelry, snacks, lights… Don’t miss your part of the cake!

26 Nov – Thanksgiving (USA): Again, suggest to customers ideas on how they can give thanks this year! Do not forget to offer exclusive discounts to encourage them to purchase.

27 Nov – Black Friday: A date not to miss as it is the best time for online stores to sell… In fact, customers shop a lot as Black Friday means crazy discounts. 

30 Nov – Cyber Monday: It is an extension of Black Friday. You can offer free shipping and delivery besides discounts to increase sales.

December

1 Dec – World Aids Day

10 Dec – Human Rights Day 

Christmas: 24 Dec – Christmas Eve, 25 Dec – Christmas Day: The biggest and most important holiday of the year. Do not wait until it is too late to start planning your campaign. Make sure items you sell are adequate and discounts you offer are attractive.

26 Dec – Boxing Day: Shopping season is prolonged, and discounts might go up to 90%. This is an opportunity for you to liquidate unsold items through attractive promotions.

31 Dec – New Year’s Eve: This date doesn’t only mark the end of a year, but also the beginning of a new one. Set new goals and resolutions and plan your marketing campaigns for the next year.

To conclude, make good use of these dates to increase traffic to your store in 2020. Set up your marketing strategy from now and start planning your campaigns.