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Social Media

How Your Dropshipping Business Can Use Pinterest to Your Advantage

When you say “social media marketing,” the first thing that comes to most people’s minds would be Facebook, Instagram, and Twitter. These social networks are so popular among consumers and businesses alike because they work. Likes and shares actually convert to sales. This is especially true for dropshipping companies.

What not a lot of people don’t know though is that other less popular social media sites can also convert to sales. One of the most underrated social media platforms that can make a world of difference in your marketing efforts today is Pinterest.

Why use Pinterest to your advantage

A lot of businesses don’t see Pinterest as a valuable marketing tool simply because it’s a female-dominated platform. If you’ve been ignoring this social media site, then you can be committing an expensive marketing mistake.

Today, Pinterest is the fifth most used social media platform with an estimated 700 million visitors every month. It boasts over 322 million profiles as of 2020. It also has a high engagement rate since the site is considered a visual search engine, which means that this platform can help businesses reach their target audience and direct traffic back to their own websites. And when it comes to generating social media referral traffic, Pinterest comes second to Facebook.

With Pinterest, users, or “pinners” can share visuals through various images from all over the internet. This makes this social media site the biggest search engine for visual content. Pinners can “pin” images and organize them into virtual bulletin boards called pinboards. They then have the option to share the pinboards publicly or not. With public boards, other users can repin them and share them through their feed.

Research shows that 93% of active Pinterest users use this platform to plan for future purchases. This means that a huge percentage of people on this social network is there to buy a product. So by pinning images of your products, you are creating educational content that helps people plan their purchases.

Promoted pins have been proven to be highly effective in marketing towards a targeted demographic. In fact, 50% of pinners buy a product after seeing a promoted pin on their feeds. Dropshipping businesses can get more out of this platform and get a high conversion rate by making Pinterest marketing an integral part of their mobile marketing strategy.

To simply put it, Pinterest allows people to share ideas through visuals, making it a highly effective marketing tool that can get the word out about your business dropshipping products and services.

How to leverage Pinterest marketing

If you want to succeed with your Pinterest marketing strategy for your dropshipping company, you must go beyond having an awesome profile and company description.

Here’s how you can tap into a wider audience through Pinterest marketing.

  1. Set up your business account.
    This is, of course, the first step you need to take to take full advantage of this social media platform. Make sure your Pinterest account relates to your business name to ensure that followers will easily find you on this platform. Choose a profile picture that’s relevant to your dropshipping business, like your brand logo. Create a description that’s unique and catchy. Don’t forget to link your website address in the profile section to help users find you online.
  2. Integrate Pinterest with other social media accounts.
    Aside from linking your website address to your Pinterest account, you also need to integrate this site with your other social media accounts to help the target audience locate you.

Add save and follow buttons on your site to help visitors follow you on Pinterest easily. Add a Pin Widget to your store’s site to drive more traffic. Use the Board Widget to display up to 30 pins from your Pinterest account on your dropshipping site.

  1. Optimize your dropshipping site.
    To ensure that your Pinterest account will direct users to your store and vice-versa, you need to make sure that you only add content and images that are relevant to your niche. Embed Pinterest images on your blog content so people easily pin your pictures. Images should be of high quality and attention-grabbing to entice them to pin them straight away. Content should also make your target audience want to explore your profile more. Aside from that, it should be informative and useful to make users want to keep coming back to your profile. In other words, images should be visually captivating to inspire users to make a purchase from your store.

There are many ways to increase your brand following and increase your sales. You need to think outside the box and take advantage of different marketing strategies to maximize your digital marketing efforts. By using Pinterest marketing, you are not only increasing brand awareness but also increasing your conversion rate by bringing what people want – a convenient way to plan purchases.

Categories
Product Descriptions

Did your Facebook ad account just get banned? Frustrating, right?

Other Marketing Platforms that Work Best for Your Online Business

Did your Facebook ad account just get banned? Frustrating, right?
It’s natural to feel exasperated. You’ve been relying on Facebook to promote your products, get leads, and eventually drive sales.
Be calm. You should not feel it’s already the end of the world for you—or your business. You still have other options, namely Google Shopping, Shopify, and other social media platforms like TikTok and Pinterest.

Google Shopping
Of course, the very first thing that you will ask is this: Is it worth investing in Google shopping? Because it’s from Google—the search engine giant, there’s no doubt that the answer is YES. It can significantly help in marketing—and growing—your e-commerce business. However, you have to learn the right strategies.
To become one of the online businesses that are successful with Google Ads, you have to learn and eventually master:

  1. Google Ads creation
  2. Google Shopping campaign segmentation
  3. Search Engine Optimization or SEO (including use of keywords on your ads)
  4. Google Analytics (analysis of data then taking relevant action)
    Once you’ve learned this fully well, you’ll get to enjoy success in your online business.

TikTok Advertising
Many e-commerce business owners like you haven’t discovered the power of TikTok as a marketing tool yet. You may be asking now: Why TikTok advertising?
Why not? This social media app has been enjoying popularity, with 800 million active users worldwide. For this reason alone, it is a viable option for your e-commerce site. Aside from driving site traffic and generating sales, TikTok can help you promote new products and widen your reach.
The average engagement rate for TikTok among the more than 100,000 influencer profiles, according to Influencer Marketing Hub, is 5.3%, as compared with Instagram’s 1.1% and Twitter’s 0.3%. You may choose to post videos regularly or spend on TikTok advertising.

Shopify
Being able to create a ‘storefront’ using Shopify offers a lot of help for your online business already. But it offers more—with its tools that let you manage and grow your company.
For one, Shopify has an online shopping cart that allows you to accept PayPal and credit card payments. If you run a small- or medium-sized business, this gives you the opportunity to already start selling online soon as you are able to create a merchant account on Shopify.
The reports and analytics provided by Shopify help you study the performance of your online store and your website. Moreover, this e-commerce platform helps you with Search Engine Optimization that lets your potential customers find you on Google and other search engines.

Pinterest Advertising
Pinterest is another social media platform where you can promote your e-commerce site. Pinterest ads or promoted pins work just like boost posts on Facebook. Those who are browsing on Pinterest can see your promoted pins basing on their past behavior. This means it connects you to people who are more likely to buy your products.
To be able to capture the attention of Pinterest users, your pins must be creative enough. Yes, it is the go-to for people who are looking for ideas and inspirations in cooking, fashion, handmade goods, home decor, and others. But, if you can get the creative juices in you, you’ll get lucky to use Pinterest in promoting your online business even if it does not belong in the above-mentioned categories.

DropHippo
Are you into the dropshipping business? Then DropHippo is the best platform for you. It makes your life as a business owner easier.
Dropshipping is already a big help for you because you do not need to have actual stocks of the products. Your third-party suppliers are even the ones who ship orders to your customers. But combining dropshipping with DropHippo, then things get more hassle-free. DropHippo processes customer orders for you. All that’s left for you to do is the marketing.
Market your products using Facebook and other online marketing platforms, including Pinterest, TikTok, Shopify, and Google Shopping.

As you discover these new online marketing platforms that can work for your e-commerce business, here are some marketing strategies that you can apply:

  1. Feature content that are user-generated.
  2. Team up with influencers.
  3. Introduce a loyalty program.
  4. Launch contests.
  5. Offer discounts.
  6. Use email marketing.
    You can boost your online presence and eventually sales if you are able to apply all of these and other marketing strategies that are known to work effectively.

Facebook is able to help online businesses like yours become successful even without a storefront. You can create awareness about your e-commerce website and your products without the need to pay for rent. You can actually transact business even from home or anywhere you may be.
Paying for ads makes it possible.
With Facebook banning ad accounts, it’s only natural for you to feel bothered. But you have other options while you are fixing your issues with Facebook. The marketing platforms—TikTok, Google Shopping, Pinterest, and others—can also effectively help you generate site traffic and drive sales. Start right now