Ok so for me as I am bald then my hair won’t stand on end but it does make my new beard tingle!
Let’s be honest – being on lockdown is hard and boring. Now hands up who has been extremely lazy thinking it will pass quickly and get back to work? Don’t lie I know a lot of you got your hands up.
So in this article I am going to go over how to kill off that boredom and also show how you can get some free courses that will certify you upon completion and show you have a qualification but more than that – knowledge. Just in case you don’t get it here is Tia telling you all
As always, we will gear this towards what will help you in the Ecom world.
So, lets get started. Here I am going to list 5 courses that will help you in your journey in Ecommerce.
1: The Facebook Blueprint course.
This one covers everything you need to know if you are a beginner or even advanced marketer. Sometimes refreshing what you have previously learned is great.
You can learn how to just use Business Manager or go deeper and learn about growing Instagram.
And it is all free with a nice certification at the end.
2: Email marketing yes, I hear you groan…but it is essential to learn this and best practice needed to be successful. So I have chosen the Hubspot one. Not because I just use Hubspot but I know it will provide in depth content and be delivered in an easy and useable format.
This email marketing course will teach you how to create an email marketing strategy that grows your business and your career. From contact management and segmentation to email deliverability and analysing your email sends, you’ll learn how to build an email marketing strategy that is both human and helpful as well as building trust with your contacts.
3: Google Analytics. The one thing you should all be using in your campaigns and also help measure your stats. Yep there is a course for this also. So lets go!
Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.
They have a total of 6 courses that are all good so if you really want to increase your Google knowledge dive right in.
4: Digital marketing, something we all do every day. So this is free for now but I am not sure for how long. They have 6 courses to choose from and again all related to what we do in this digital marketing world.
5: I’ve saved the best till last. We are always looking for a new VA or wanting to hire our first one and some don’t know where to start. So with this it will help you put in a process you should go through with prospective candidates.
We had done a live Instagram video last week but it cut out and didn’t record. So here is my best attempt at ensuring i covered all points and answered all your questions.
Valentine’s day is on the doors. A new opportunity arises for you, as retailers, to boost your revenues. Not thinking of using some brilliant marketing campaign tips and ideas to take advantage of this occasion would be a huge mistake.
Hippo thought of this and here are our tips for you to best meet your customers’ needs and consequently increase your sales:
·Consumers traditionally offer chocolates and flowers on this day. Getting out of the box and suggesting new ways of celebration will be more than welcomed, especially that this occasion is not only celebrated with their beloved ones, but also with friends, family and even pets! This offers a wide range of products to offer, way beyond red heart-shaped gifts. So, lean into the occasion in a manner that involves any significant relationship your customers might have.
·Be creative and suggest limited series of items for the occasion. A date-night product line or matching couple’s sets would be a genius idea for instance.
·Think of updating descriptions for items that you already have and that would work for the occasion. Make sure you include keywords that are more likely to be used by customers in searches.
·Accompany your offer with a customized email campaign to get your customers informed of the products and deals you suggest for the occasion. Be creative when writing the subject as it is the first thing they see.
·Use social media to have fruitful interactions with your audience about their romantic love stories or funny date stories. Don’t forget to create hashtags, invite your audience to use them and offer the comment with the highest number of likes a gift.
·Offer your store the look it needs to be a cosy place to shop. An eye-catching layout will help offering customers a beautiful purchasing experience and pushing them to buy mor
Below is a selection of products that amazingly sell in this period, and that you can find on the Drophippo app, all shipped from USA so no delays due to Chinese New Year :
2020 is on the doors and as an
entrepreneur, you need to have an idea of all the important days for your
business before you set up your marketing strategies and prepare your campaigns.
No worries though, we already thought of this and created this downloadable
e-commerce calendar for you to keep track of all the important dates.
1st Quarter:
January:
1 Jan – New
Year’s Day: A new year is also a new start. Think of a promotional campaign
that would encourage your customers to achieve goals they newly set up.
11 Jan –
International Thank You Day
20 Jan –
Martin Luther King Jr Day (US)
21 Jan –
National Hugging Day (US)
25 Jan –
Tê’t (Vietnamese New Year): You don’t need to live in Vietnam to target
Vietnamese by planning discount campaigns in celebration of their new year.
25-27 Jan
– Lunar New Year: China celebrates a new Chinese Zodiac each lunar new year.
This year is the year of the Rat, so try to be creative when preparing your
promotional or discounts campaigns to attract Chinese people all around the
world.
February:
2 Feb –
Super Bowl Sunday: Many families and friends gather on this day to watch the
game together, even those who don’t really care about it. According to
statistics, it is the biggest snack day after New Year’s Eve.
9 Feb –
National Pizza Day
14 Feb –
Valentine’s Day: Couples overspend on this day. It is an occasion for you to
plan an advertising campaign that suggests great ideas of gifts.
March
6 Mar –
National Dress Day
8 Mar- International
Women’s Day: Think of social actions that are related to Women’s cause for
example and allocate a percentage of your gains to finance them. Do not forget
to communicate about it!
You also
can share some women’s success stories on your social media.
9 Mar –
Holi: Though originally celebrated only in India and Nepal. It has spread now
to other Asian countries and western world.
14 Mar –
White Day: Suggest ideas of customizable presents for your customers that would
look to offer their partners gifts. Nothing feels like receiving a gift that
was created specifically for you.
17 Mar –
St. Patrick’s Day: Most people celebrating this day, and that are of millions,
need outfits for the occasion. Take advantage of it!
18 Mar –
World Recycling Day: Think of ideas you can implement to encourage your
customers to recycle their orders packages for example.
20 Mar –
International Day of Happiness: Launch a campaign that shows how with your
products you spread happiness.
2nd Quarter:
April
1 Apr –
April’s Fools
10 Apr –
Good Friday
10 Apr –
Siblings Day
Easter
Weekend: 10 – Good Friday, 12 – Easter, 13 – Easter Monday: Shops usually offer
more discounts during this weekend than they do during the Black Friday. So, think
of a special weekend offer.
18 Apr –
Ben & Jerry’s Free Cone Day
21 Apr –
National Tea Day
22 Apr –
Earth Day
May
1 May –
Labour day
4 May –
Star Wars Day
6 May –
International No Diet Day
10 May –
Mother’s Day: This is another important occasion gifts are offered to women.
Once again, think of creative ideas of presents and suggest them as products to
sell!
23 – 24
May – Hari Raya Puasa
25 May –
Memorial Day (US)
June
4 Jun –
National Cheese day
5 Jun –
World Environment Day
8 Jun –
World Oceans Day
20 Jun –
World Refugee Day
21 Jun – Father’s
Day: Don’t miss this date as billions of dollars are spent on gifts for fathers
and husbands by their daughters or wives.
21 Jun –
International Yoga Day: You don’t need to be a Yoga-related products seller to
be interested with this date. In fact, you can think of suggesting to this
segment of customers wellness and self-love products such as candles, organic
items, etc.
3d Quarter:
July
1 Jul –
Canada Day
4 Jul –
Independence Day: Consider selling patriotic items, offer discounts on them and
send emails to your customers informing them of the upcoming discounts in
celebration of the occasion.
11 Jul –
7 Eleven Day
13 Jul –
International French Fry Day
13 Jul –
Amazon Prime Day; If you have a store on Amazon, think of taking advantage of its
biggest day of the year by offering deals that would motivate clients to buy
more.
30 Jul-
Hari Raya Haji: It is a day of feastings and celebrations for the muslim
community as it marks the end of “Hajj”, the pilgrimage to Mecca in the Kingdom
of Saudi Arabia. Consider suggesting ideas of gifts and offering discounts on
them.
30 Jul –
International Friendship Day: Personalized gifts and items about friendship are
a superb idea for this occasion.
30 Jul – National Intern Day
August
9 Aug –
Singapore’s National Day
10 Aug –
National Lazy Day
12 Aug –
International Youth Day
13 Aug –
International Left-handers Day
19 Aug –
World Humanitarian Day
21 Aug –
World Senior Citizens Day: Consider offering items that might interest this
category of citizens and offer discounts on them.
September:
10 Sep –
World Suicide Prevention Day
13 Sep –
RUOK? Day: R U OK? is an Australian non-profit organization that combats
suicide. This date is a great occasion for you to encourage your customers to
have conversation with their friends and relatives and check in with them.
13 Sep –
International Chocolate Day
19 Sep –
Oktoberfest
21 Sep –
International Day of Peace
27 Sep –
World Tourism Day
28 Sep –
Ask a Stupid Question Day: This is a great occasion for you to know what
customers are expecting from you to launch an “Ask Me a Question” campaign on
your social media.
29 Sep –
World Coffee Day: If you don’t sell coffee, mugs or any product that might
interest coffee lovers, think of offering an item as a gift for each purchase
for example.
4th
Quarter:
October
2 Oct –
International Day of Non-Violence
10 Oct –
World Mental Health Day
12 Oct –
Thanksgiving (CANADA): Consider sharing with your customers ideas on how to celebrate
Thanksgiving this year through your social media, a blog post for instance.
16 Oct –
National Boss Day: Give your customers suggestions on what kind of gifts they
can offer their boss at work.
22 Oct –
CAP LOCKS DAY
29 Oct –
National Cat Day: if you’re a pet products seller, this date is for you… Plan a
sales campaign on Cat products.
31 Oct –
Halloween: Another great occasion for you to boost your sales. Customers are
mostly interested in items that would help them to disguise. So, consider suggesting
costume and make-up ideas.
November
1 Nov –
World Vegan Day
11 Nov –
Singles’ Day: This date has become a shopping season celebrated all over the
world. You can start your Singles’ Day campaign since the beginning of October
and try to offer a large choice of exclusive items with interesting discounts.
13 Nov –
World Kindness Day
14 Nov –
Diwali: This is the biggest and most important holiday in India and Indians all
around the world will be purchasing jewelry, snacks, lights… Don’t miss your
part of the cake!
26 Nov –
Thanksgiving (USA): Again, suggest to customers ideas on how they can give
thanks this year! Do not forget to offer exclusive discounts to encourage them
to purchase.
27 Nov –
Black Friday: A date not to miss as it is the best time for online stores to
sell… In fact, customers shop a lot as Black Friday means crazy discounts.
30 Nov –
Cyber Monday: It is an extension of Black Friday. You can offer free shipping
and delivery besides discounts to increase sales.
December
1 Dec –
World Aids Day
10 Dec –
Human Rights Day
Christmas:
24 Dec – Christmas Eve, 25 Dec – Christmas Day: The biggest and most important
holiday of the year. Do not wait until it is too late to start planning your
campaign. Make sure items you sell are adequate and discounts you offer are
attractive.
26 Dec –
Boxing Day: Shopping season is prolonged, and discounts might go up to 90%.
This is an opportunity for you to liquidate unsold items through attractive
promotions.
31 Dec –
New Year’s Eve: This date doesn’t only mark the end of a year, but also the
beginning of a new one. Set new goals and resolutions and plan your marketing
campaigns for the next year.
To
conclude, make good use of these dates to increase traffic to your store in
2020. Set up your marketing strategy from now and start planning your
campaigns.
Every day you logon to Facebook or Instagram you will see sponsored posts by so called gurus saying “hey check out these latest new tricks I found in Facebook ads“.
Dropshipping is not dead nor will it be anytime in the future. Sure, new features are released like CBO – all you need to do is adapt your advertising methods but that is what separates winners and losers. Adapting to the game (and that’s what this is) is key, look at Dropshipping as a game as you need to always be looking for that next opportunity or new release that’s coming out to jump on it right away.
So let me just lay down some things about Dropshipping I feel will help you stay on top of the game.
MOM I found this awesome thing called dropshipping I am going to be so rich.
All these gurus will have you fooled into thinking that dropshipping is a get rich quick scheme where you just set up a store and add a few products then run some small $5 FB ads and BOOM – sales will come in and before you know it you are the next guru.
WRONG!
Dropshipping can make you rich but it certainly won’t do it overnight or by following some BS guru who makes more money from their courses than their stores. You need to look for the right people to connect to, watch as many YouTube videos as possible and not jump in thinking you know everything. Crawl before you walk.
I can’t sell if this is saturated or if everyone is selling it.
One of the biggest myths in Dropshipping is that products get saturated very fast if someone or many people are scaling it. This is certainly not true. Think on how many people are on FB or Instagram or Google shopping for a minute. There are billions of people to market your products to – it is how you market it and the angle you do. Lets take for instance the Blackhead Cleaner that became our first ever 7 figure product from a Drophippo customer. It has been running for 2 years and sold all over the world then 2 novice dropshippers came in and done over 7 figures with it in a matter of months. Why? Well they done it right, built a superb store aimed it in a way other Dropshippers didn’t. You must always research – this isn’t a game to throw shit at a wall and hope something sticks like it was in 2014-2016! They researched what competitors were doing before launching. You can read more on what they done here.
I am ready I built my store lets go go go!
I am a great believer in just getting the store up and running with it, but not just the bare minimum basics with no work done to it. You need to work on what will help. Product page, nice looking add to cart button also add the buy now button it helps, trust badges also help but not badges that are just insane with loads of nonsense. I will share in the group 1000s of trust badges to use.
Look at the main page as well – make sure it has a nice layout. I personally am not a fan of the slider as I felt it takes away from the products but it is a personal choice. Using a free theme will work fine with some tweaks. There’s no need when starting to go buy a theme or pay someone to build one for you. Shopify is made to help new starts get a store up and running in less than a day.
Facebook ads are not working anymore I’m done with this.
Ok, lets be honest here, everyone will have all said this more than once. Especially when your ad account gets banned or ads disapproved but it is still the main place to get sales online for impulse buying. Like I mentioned earlier in this blog, research your niche – their likes dislikes and what others are selling to them. This will help put you on a better footing when running ads. Again, use YouTube to watch videos on ads. Not just by one person as then you just could be getting shit info and at the end upsold a course. Personally, I watch Yousef Khalidi, The beast of Ecom and Justin Cener. You can’t go wrong.
So research research research.
Google shopping should I test this or is it just hearsay?
Google shopping is coming up the ranks in making sales for Dropshippers. I won’t go to much into it but if you want to learn jump on the YouTube channel of Nik Armenis as Nick is a beast when comes to Google shopping and if he doesn’t know it isn’t worth knowing. Always you must have more than one way to make sakes – don’t just sit and rely on Google shopping.
E-commerce is not just about selling a product to a customer. It’s also about providing assistance to your customers in their purchasing decisions and resolving
With growing competition in the e-commerce space, businesses need to focus on building customer loyalty. The cost of retaining a customer is lower than customer
Email marketing is one of the most underrated online marketing methods. In e-commerce businesses, it is not sustainable enough to just rely on your website
Product descriptions. What are they? Product descriptions are one of the most important elements of a product page. However, most online store owners do not
So we all know you love to get updates on what is trending . So in this post I am going to give you the best trending products we have on the app.
First and foremost upfront is the Remote Control Wall Climbing Car. This thing is on fire and we have plenty of stock available for this. Just search app for the RC wall climbing car and get selling.
Next up on the list in second place are our music boxes. Now we only made these available last week and already people smashing them out left right and center. Again just search music box in app. We have one to suit everyone from mums to grandmothers.
Next in 3rd we
have our awesome heated gloves that sell really well this time of year. Just so
you know we ship these from USA for USA orders.
This is coming up fast as going to be the new front runner with
how we are seeing its sales pick up 2 in 1 Smart Gesture Transforming Car.
These are amazing kids gifts for Christmas
This little beauty is doing well at the moment our Pocket
watch for father to give to there sons. What a great gesture for Christmas
morning.
That’s all for today everyone hope it helps you find that
item to smash it out in Q4
YO it’s DropHippo here with another golden nugget for you about product research.
During Q4 we know that it can be a difficult time to find products to sell and we hope that this video helps you find your next winner. Don’t forget that Q4 is gifting season so don’t be afraid to look for gift ideas too!
Apologies for long video but it is worth it. Oh and make sure you switch on subtitles.
E-commerce is not just about selling a product to a customer. It’s also about providing assistance to your customers in their purchasing decisions and resolving
With growing competition in the e-commerce space, businesses need to focus on building customer loyalty. The cost of retaining a customer is lower than customer
Email marketing is one of the most underrated online marketing methods. In e-commerce businesses, it is not sustainable enough to just rely on your website
Product descriptions. What are they? Product descriptions are one of the most important elements of a product page. However, most online store owners do not
We’ve had our first MILLION DOLLAR SELLER on the app recently and best of all, they managed to get sales in excess of $1M using a product that was meant to be saturated!
How were they able to sell a product that was already saturated and selling millions of dollars worth elsewhere? Well, it simply comes down to the mindset of the seller. Rather than say “Damn, I wish I thought of that” they thought “I will get a piece of that action”. It’s no secret that the product that they sold has been seen elsewhere however they were able to turn an apparently saturated product into a 7 figure winner using cold traffic i.e. launch using interests rather than Lookalike Audiences.
So, what is the product? It’s a Blackhead Cleaner that is available on our app! Oh, and there’s also several upsells on our app that you can also use to bring your average order value up and boost your profits.
Don’t ever let anyone tell you that a product is not worth running – just think of everyone who made a fortune on the Fidget Spinners as proof that the “I’m not doing it” mentality is bad not just for you but for your business.
Hey everyone, Stef and Kev from DropHippo here with some awesome news for those of you who sell in big numbers in Europe.
We are proud to announce that we now have our own Distribution Centre in London that opened this week. This means that you can now ship pallets of your winning products straight to our Distribution Centre ready for next business day dispatch to Europe. We also have a Fulfilment Centre in the USA too if you are scaling in America.
Best of all there’s absolutely no storage fees for the first 6 months. That’s right – we can offer you something that even Amazon can’t – free storage!
With our Distribution Centre all you need to do is pay a small $3 picking and packing fee for each order and you also have the ability to include your personalised inserts so you can promote other products, add a thank you note or offer your customers a discount etc to take your brand to the next level.
Hey everyone, Stef and Kev from DropHippo here with some awesome news for those of you who sell in big numbers in Europe.
We are proud to announce that we now have our own Distribution Centre in London that opened this week. This means that you can now ship pallets of your winning products straight to our Distribution Centre ready for next business day dispatch to Europe. We also have a Fulfilment Centre in the USA too if you are scaling in America.
Best of all there’s absolutely no storage fees for the first 6 months. That’s right – we can offer you something that even Amazon can’t – free storage!
With our Distribution Centre all you need to do is pay a small $3 picking and packing fee for each order and you also have the ability to include your personalised inserts so you can promote other products, add a thank you note or offer your customers a discount etc to take your brand to the next level.
