Dropshipping Basics Marketing

Top 10 Common Dropshipping Mistakes

Although dropshipping is one of the simplest business models to follow, the path to success is not always easy. Everyone makes mistakes along the way and they are not inevitable. Thankfully, you can reflect on the experiences of others and avoid repeating the same mistakes.

Many online entrepreneurs assume that dropshipping business is a low-risk business. However, like any other business, one poor decision can be costly. To minimize risk and avoid suffering pitfalls, below is a list of common dropshipping mistakes to learn from.

1. Picking the Wrong Niche

A niche is a specialized segment of the market for a particular kind of product or service. Several dropshippers made this mistake early on as they thought that it was best to sell trending items. They sell hot products from different categories which ended up marketing to a broad audience. You can’t be selling electronics and baby’s clothing at the same time (unless it’s a general store).

Pick a niche, stick to it, and test it. If you are selling kitchen accessories, sell complementary items such as baking tools rather than adding women’s jewelry to the mix.

2. Spending too much time choosing a product

You have to keep up with the market trend and use time wisely. A certain product may be selling now but in a few months, not. Spending too much time choosing the best product can put you in a state of analysis paralysis.

By being too indecisive and seeking more information, you are letting go of the days that you could have made a sale. Once you’ve done enough product research, it’s time to take action and commit to the product.

3. Relying on one Supplier

So you’ve found a great product in Aliexpress and contacted the supplier. Then you both agreed to the dropshipping agreement and then you leave your entire business to them. That can spell a lot of issues.

There’s a high tendency that suppliers can run out of stock, go out of business, or have some difficulties. This can lead to a loss of sales on your part. You will be dealing with a lot of cancelled orders and fulfilment issues and left scrambling to find a replacement supplier. To avoid this scenario, partner with multiple suppliers for your products when possible.

4. Bad Website Design

Think of a website as your primary salesperson online. What do your customers see when they visit your website? Since your website is your storefront on the internet, it should be properly structured to attract customers.

Shopify is one of the best e-commerce platforms that dropshippers use to create an online store. Imagine your customers landing on your website only to be annoyed by pop-ups, complicated design, and incomplete information. A simple and professional-looking website gives credibility and a good shopping experience.

5. No Marketing Plan

Don’t assume that once you have built your website, customers will come instantly. With hundreds and thousands of stores out there, you need to create ways to stand out from the competition. Social media is a powerful channel to reach a target audience.

You can set up Facebook and Instagram pages for your online store. Set up a budget for paid ads and run promotions and advertisements for your business. Make sure that your audience can find you not just on your website but other channels as well.

6. Pricing Problems

It is a bad idea to underprice and overprice your products. It is important to keep an eye on your competitor’s prices and keep your pricing competitive. Determine the right mark-up and profit margin. The pricing should be comfortable for the seller and the buyer. In this way, you won’t push customers away while ensuring you have enough profit.

7. Not caring about SEO.

There are no shortcuts to online success. Many dropshippers invest little time to optimize their stores. SEO may require massive time and effort, but it will pay off in the long run. The information you put on your website must be unique and relevant.

When writing product descriptions, try not to copy them from the manufacturer’s provided data. Instead, spend time writing engaging descriptions and include keywords that your customers are searching for.

8. Poor Customer Service

You may have a winning product but if your customer service is poor, your sales will go down. Are you responsive to your customer’s queries? In a saturated e-commerce market, providing good customer service can give you an edge.

Providing necessary information about a customer’s needs on time makes them feel that you care about them. That experience will keep your customers to keep coming to your store and patronizing your products. Customer referrals work better than paid ads.

9. Poor Branding

Branding your store is crucial to getting people to trust your brand and buy your products. Since you have competitors who are selling the same product as yours, adding branding to your packaging and labels can make a big difference.

This makes your customer remember your brand. They recognize you as a reputable seller who handles their products with care and attention. You can contact your supplier to arrange a private label and create your own brand that people will not forget.

10. Having Unrealistic Expectation

Dropshipping is not a “get rich quick” scheme. If you are not patient, it is not for you. Understand that dropshipping is a long game and it requires a lot of learning experience. Some people who failed are the ones who just set up their website and wait for something to happen. They made a few sales and then quit the next month.

Marketing Social Media

Best E-commerce Advertising Tips to Drive More Sales

The internet is the heart of e-commerce. Since commercial transactions are conducted electronically on the internet, it is vital to building a strong online presence.

E-commerce marketing does not stop after you built your website. The e-commerce landscape is so competitive that you need to implement various strategies to make your brand stand out. 

With more business owners jumping to the e-commerce trend, the competition is going tougher. There are several methods that will help you build brand awareness and generate sales but there are also pitfalls that you should watch out for. 

Below are the best and most proven tips for a sound e-commerce marketing strategy.

1. Have an Impressive E-commerce Store

Your online store is a representation of your business. The way it looks and feels can attract or turn your customers away. Make sure that your website is built perfectly – the branding, content, and design elements are well organized. 

Leave a strong first impression on your visitors so that they will likely come back. Make it easy for your customers to view products, make a purchase, and interact with you. 

2. Build a Good Reputation

With thousands of online stores in the market, you need to have something that will make you credible and stand out from the competition. Reputation is one of the most important things if you want people to trust your business.

Customers look for reviews before they decide to make a purchase. If you have positive feedback from your customers, proudly display it on your website and social media pages. Share how happy are your customers when they do business with you.

3. Upsell your Products

Upselling is an effective way to get more sales and profits from your customers. By offering a more premium product or a product that can complement the products that your customers have ordered, you are giving them better options fit for their needs. 

When doing upsells, keep in mind that the additional cost is worth it. Your customers need to understand the considerations of the upgrade, the different price points, and how the products differ from each other. 

4. Launch Facebook and Instagram Store

Facebook does not only allow you to create and post content but to build a store as well. This feature is called, “Facebook Shop” where you can feature and display your product collections to the Facebook page and connect it to your online store.

This enhances the mobile shopping experience, driving social media users to your store, and interacting with them. They can view and save products on your page and place an order. Since the average person spends 2-3 hrs on social media every day, your social media presence can leverage your business. 

You can apply the same strategies on Instagram by sharing high-quality images and using hashtags strategically. Engage with followers who might be interested in your products. Share your products on Instagram stories and add links to purchase.

5. Use Google Shopping Ads

Online shoppers go to search engines when they are looking for products. They consult Google, the biggest search engine. Google Shopping Ads, also known as Product Listing Ads (PLAs) are an effective way to reach your customers based on specific-search queries. 

The product-based ads are displayed on top of Google organic search results. This puts your business in front of your target audience. A Google Ad consists of a product image, price, brand, and even reviews, shipping information, and promotions. It helps you drive traffic to your website fast and reach more customers.

6. Integrate Live Chat

Good customer service leaves a strong impression on your online visitors. A great way to handle this is through live chat. Customers who have inquiries and request information about a product demand a quick response. 

A live chat integration does the trick. This allows you to engage with your shoppers, answer their questions, inform order status, and provide customer support. 

7. Tap into the Power of Referral Marketing

You can use your most loyal customers to become ambassadors of your products. This is called “referral marketing”. It is a marketing practice where you offer incentives to your customers in exchange for promoting your products and their experience.

The idea is people buy from people they know and trust. When your customers promote your products, their family and friends will likely also buy because they trust them. Customer reviews can create a buzz and with the irresistible offer, you can attract more prospective buyers.

8. Get Creative with Offers

When it comes to e-commerce marketing, being generic will not give you an optimum advantage. There are many stores selling the same product as yours so it’s vital to get creative.

Offer discounts and offers to your customers. You can offer product bundles and packages with a % discount to attract your customers to make a purchase. Another effective strategy is to run contests and giveaways. This creates a sense of urgency to check you out and participate in the hope of winning the prize. And even if the others don’t become the lucky winners, they will likely remember your brand and keep you on their radar.

Marketing Social Media

How to Use social media for your Ecommerce Business

If you are running an e-commerce business, you want to get always in front of your target customers. You want to be where they are. In this digitally-competitive world, it is not enough to build a website for your online store. 

An average person spends 3 hours a day on social media networks. Being present in those social media spaces can boost brand awareness and attract sales. Social media marketing, when implemented correctly, can increase your customer acquisition and take you to the next level.

Below are some important tips on how to use social media to grow your e-commerce business.

1. Choose the Right Platforms

If you are selling products like toothbrushes, t-shirts, etc., it is ideal to post them on Facebook and Instagram rather than on LinkedIn and Twitter. Pick the right channels to reach your customers. 

Create professional-looking social media profiles and build out a content strategy. You can’t just post here and there without a plan behind it. Successful e-commerce brands create content that builds relationships and engages their customers.

2. Branding is Important

When it comes to posting and sharing content, consistency is key. Potential customers will trust you more once they recognize your brand’s unique identity. If you are not consistent with the look of your brand and the tone of your message, you can’t expect optimal success.

Your logo, color scheme, graphic format, and brand message you use show off your brand’s personality. The number of times you post per week should also be consistent. It’s ideal to have a content calendar to avoid wondering what you should post on a given day. 

3. Don’t be Pushy and Salesy

Understandably, your main goal is to generate sales. It is vital to interact and establish a strong connection with your followers. Bombarding your audience with too many promotions and advertisements can bring a bad impression to your brand. 

Don’t put customers to buy your products. Instead, post educational and informative content that relates them to your brand. Avoid sharing links to your products every day as people will assume that your sole reason for building social media presence is to grab purchases and sales. Be human and build a conversation with your customers.

4. Be Creative

Create content that sparks attention. People love to see a content variety. This means that you can’t just stick to posting texts and images alone. Utilize videos when introducing and marketing your products. Unleash your creativity and identify content that people want to see.

Here are some content ideas you can implement:

  • Customer reviews
  • User-generated content
  • Demo product videos
  • Social contests or giveaways
  • Product features and benefits
  • Sales and Promotion

5. Use analytics

You cannot track the performance of your marketing efforts without analytics. Track and monitor important key performance indicators (KPIs) to identify what strategy is working and not. This will help you find the gaps and see ways to improve your marketing campaigns.

Here are some of the key social media metrics that you should keep an eye of:

  • Post reach
  • Audience growth rate
  • Impressions
  • Shares
  • Clicks/traffic
  • Engagement rate
  • Conversion
  • Leads generated
  • Video views

6. Allocate a budget in Social Media Ads

To optimize your marketing efforts, you also need to invest in paid ads. This allows you to specifically target your audience and get your products in front of their social media feed. Customize campaigns to reach more audience and connect with potential shoppers. 

Paid ads are helpful particularly if you have just started and don’t have a huge social media following. You can also reach out to popular thought leaders and influencers to promote your brand. 

These influencers have already a wide customer base and a strong reputation. Getting your products recommended by them can significantly affect your customer’s buying decisions. This can lead to increased credibility, conversions, and sales.

Final Thoughts

If you are not adding social media to your marketing strategy, you are missing to catch a lot of fish in the sea. Start building your social media pages and connect with your target audience. 

By following the tips above and carefully planning your content, you can lead more people to your online shop. With a solid social media presence, your sales can go up and you can stand out from the competition.

Marketing Uncategorized

Top 10 Dropshipping Tips Every Entrepreneur Should Know

The times where you have to drive to your local convenience store or to a city mall to buy products you need are declining. As technology advances, online shopping is on the rise.

Many entrepreneurs are taking advantage of this market trend. With most products and services available in just a click of a button, it makes the buying and selling process easier and more convenient. 

While physical stores expand their business online and other business owners create their own products, some entrepreneurs are riding the dropshipping model in the e-commerce business.

Because dropshipping is easy to start and requires less capital, millions of people are interested to try it. But even though you can sell items without dealing with products stock, it is not as easy as you think.

To make the most profit, you have to learn how to operate a dropshipping online store properly. 

Below are ten essential tips that you should know:

1. Find the Right Supplier.

All successful dropshipping businesses start with a reliable supplier. No matter how good your marketing is, if the quality of your product is poor, you will not get any customers and sales.

The problem is there are thousands of supplier options on the internet. Finding the right one can be a daunting task. It is crucial to find the right supplier who will help build your brand image by delivering high-quality products with good packaging and shipping time.

Drophippo is a reliable supplier which deals directly with manufacturers and takes the pain out of sourcing products from China. Their quality control and customer support are top-notch, leaving you without worries about your orders.

2. Avoid selling the same product.

Not because a certain product is trending, you will immediately want to sell it too. It’s a simple law of supply and demand. If many businesses and online sellers are selling the same “hot product”, the prices will go down because of the growing competition. 

As a result, your profit margin will become slim; and you waste valuable time and energy. Instead of jumping to the hype, pick a more sustainable strategy like a niche item with low competition and a decent profit margin. 

3. Price wisely.

Not because your products are lower in price than your competitors, customers will flood you. Underpricing your products will lead you nowhere in the long run. Consider your profit margin when pricing your products. 

Calculate marketing expense, staff, overhead, and other relevant factors. If your competitors are lowering their prices, don’t try to imitate them however tempting it might be. Also, don’t price ridiculously high as it will turn away your store visitors.

Pricing your products fairly by keeping them within the market value is the right way to go. Providing an excellent customer experience is also crucial to increasing sales. Factors such as swift customer support, hassle-free returns and refund policies, and personalized packaging lead to an enhanced customer journey. 

4. Focus on Niche Products.

One common reason why online business owners fail is they sell a wide variety of products. To be successful at dropshipping, it is important to research and study your niche. Instead of selling many products, try narrowing them down to the products that you are interested in.

Sell products that you are knowledgeable of. Let’s say you’re a mom who loves cooking. You can pick home and kitchen appliances as your niche. Since you understand your products, you can market them well.

Then, conduct market research on your niche and find products that have a good profit margin. A focused niche can give you an edge instead of products in random categories.

5. Use an e-commerce platform for your Dropshipping Store.

If a physical store is made up of brick and mortar, an online store is built on an e-commerce platform. Some of the popular options are Shopify, WooCommerce, BigCommerce, Magento, Wix, and Squarespace. Each of them differs in pricing, features, and capabilities so make sure to do your research before deciding on one. 

When choosing an e-commerce platform, keep these factors in mind:

  • Integration with distributor’s product feed: It allows you to automatically import products from your distributor to your store. 
  • CRM Integration: It allows you to connect important software to ensure a seamless workflow and process. 
  • Freight and Taxes Automation: It allows you to automate order checkout and guarantees trust and transparency to your customers.
  • Support: Whenever you encounter a problem or issue, the platform should be accessible for support 24/7 and be contacted through phone, email, or webchat.
  • Scalability: As your business grows, the e-commerce platform you choose should also grow. Does the platform charge more fees and additional costs as you expand? If so, consider other options.
  • Mobile-friendliness: Your e-commerce platform should be responsive to multiple devices as mobile shopping is on the rise. 
  • Security: Data security is one of the biggest concerns in online shopping these days. Make sure that your e-commerce provider has strong data security to safeguard customers’ data and information.

6. Optimize Product Descriptions.

A good product description makes use of high-quality images and detailed information about the product. To make your listing effective, use clear photos with a clean background.

When putting product descriptions, avoid copying the text provided by the manufacturer. Duplicating content affects SEO so if you want your website to rank higher in search engines, creating unique and relevant content is advisable. 

7. Create an amazing Offer.

Offers and deals can help your store stand out from the crowd. Special deals and bundles affect consumers’ buying behaviour. Saving motivates them to buy and the price advantage makes you shine out from the competition. 

This fundamental marketing strategy makes your customer see that you’re offering a great bargain and they’re getting more value from it. Utilize promotions and deals as well as upsells and cross-sells – anything that can persuade people to pull their credit cards out. 

8. Create a  Marketing Plan.

Most dropshipping business owners fail in this part. They found a reliable supplier, set up their online store, and just left it there – assuming that customers will magically come and buy their products.

Magic doesn’t happen in any business. You need to have a solid marketing plan to get your first order. Advertising drives your customers to your store so it’s vital to promote effectively.

In this digital age, you can take advantage of social media and online directories. Successful dropship merchants do not stick to one selling platform but utilize all resources available. 

You can market directly through your website or other channels such as Facebook, Instagram, Pinterest, eBay, and other marketplaces. Create strategies on how you will reach your potential customers. You can try organic SEO and paid advertising to spread the message and let the world know that you exist.

9. Provide Excellent Customer Service.

Bear in mind that people buy online for the convenience it offers. This means that they expect a satisfying shopping experience from you. The best way to retain and attract customers is by providing customer interaction. 

Offer tracking information and be clear about the delivery times. Not being transparent to your customers and not addressing their concerns can lead to negative feedback and bad reviews. 

Always meet your customer’s expectations. Keep them up to date with what’s going on with their order, confirm shipping dates, receipts, etc., and build trust. Excellent customer service reflects your brand image, encourages repeat business and puts you on top over your competitor.

10. Don’t give up too early.

Dropshipping is not a sprint but a marathon. Starting an online business requires patience, dedication, and hard work. Many entrepreneurs enter the e-commerce business thinking that it is the easiest road to wealth yet most of them quit when bombarded with challenges. 

If you want to succeed as an online entrepreneur, you must learn how to face failures and disappointments. Dropshipping involves a lot of trial and error and only the brave ones with realistic goals succeed. 

When facing adversity, figure out the solution, learn new skills, and understand how the business works. Don’t throw in the towel early – all big businesses start small.


6 Key Tips to a Successful E-commerce Website

The power of the internet impacts our lives in many ways. Not just for research, work, and communication, we also use it for shopping. As people continue to use technology and shop online, e-commerce will continue to grow.

This is why most physical stores are expanding their presence online to reach more audiences and cater to their customers. If you are an entrepreneur who wants to ride the e-commerce wave, you need to have an online store.

An e-commerce website is your marketplace – just like an attractive window display in the mall. A well-built online shop is a gamechanger – it builds brand recognition, attracts buyers, provides a great user experience, and facilitates customer service.

What are the essential elements of an effective e-commerce website? 

1. Choose the Right Platform

The initial step is to choose a proven platform for your e-commerce business. There are a lot of e-commerce options out there but some of the most popular choices are Shopify, BigCommerce, Wix, WooCommerce, Squarespace, and Magento. 

When choosing a platform, consider these factors:

  • Monthly fees
  • Customer Support
  • Payment gateway options
  • Standard features
  • Limitations around product numbers
  • CRM and App integrations

Before you sign up, you can do quick research, read customer reviews, and even take demos to find out which platform is best for you.

2. Choose the perfect theme

Visual appearance is extremely important. The first impression lasts. Pick a theme that matches your e-commerce vision. Themes or templates are ready-built pages that you can customize without the need for design or coding skills.

Pick a theme that complements your brand. When designing your website, keep it clean and professional-looking. Too many elements and pop-ups can turn away your web visitors. 

3. Keep it Simple and Easy to Navigate

If your site has too much going on, it can confuse your customers. To provide an excellent customer experience, smooth website navigation is a must. The texts, fonts, and product information should be easy to read and not distracting.

Is your homepage reflecting your brand and telling a story? Make sure that the images, slideshows, and videos are placed properly. The navigation bar should not be complicated to access. 

The font, colour scheme, and buttons should match your branding. It is also vital to have a search feature that allows customers to filter results to easily find the product they are looking for, instead of digging through hundreds of products.

4. Add Your Products and Content

Product pages are the most important pages of your website. Customers come to your site because of these items and if they are not presented well, it can lead to a lost sale. 

Take the time to add eye-catching images. Whenever possible, use high-quality pictures and perform product photography. You may want to grab the generic images from the product manufacturer but that will not work out great. Showing the products from all angles make your products stand out. 

Although writing your own product descriptions take time, it is better than copying the information given by the supplier. Duplicate content affects SEO and your customers will find you at the bottom of search pages. 

Describe the product and detail its features, benefits, textures, measurements, and the value it provides to your customers.

5. Set Up Payment Methods

You need payment methods to close a sale and receive payments. Your customer’s data and information should be kept safe and secure when they process payment. In the competitive online marketplace, having multiple payment options gives you an edge. 

Your website’s checkout process can make and break a sale. A good payment option should be simple, making the purchase process fast and convenient. The last thing you want is to lead your customer to a checkout page that takes too long to process payments.

6. Sort out your Shipping and Fulfillment Policies

Expensive shipping costs make customers leave your site or abandon their cart. This is why it’s best to find a reliable logistics and fulfilment service to partner with. Customers want a seamless shopping experience and they expect to receive their orders promptly.

Are you shipping locally or internationally? What types of shipping fees are you offering: flat rate, variable rate, or free shipping? Inform your customers about these details and offer a tracking option so that customers can get updates about their orders. Integrate a shipping software that automates the workflow so that your customers won’t be frustrated upon checkout.