2020 is on the doors and as an entrepreneur, you need to have an idea of all the important days for your business before you set up your marketing strategies and prepare your campaigns. No worries though, we already thought of this and created this downloadable e-commerce calendar for you to keep track of all the important dates.
1st Quarter:
January:
1 Jan – New Year’s Day: A new year is also a new start. Think of a promotional campaign that would encourage your customers to achieve goals they newly set up.
11 Jan – International Thank You Day
20 Jan – Martin Luther King Jr Day (US)
21 Jan – National Hugging Day (US)
25 Jan – Tê’t (Vietnamese New Year): You don’t need to live in Vietnam to target Vietnamese by planning discount campaigns in celebration of their new year.
25-27 Jan – Lunar New Year: China celebrates a new Chinese Zodiac each lunar new year. This year is the year of the Rat, so try to be creative when preparing your promotional or discounts campaigns to attract Chinese people all around the world.
February:
2 Feb – Super Bowl Sunday: Many families and friends gather on this day to watch the game together, even those who don’t really care about it. According to statistics, it is the biggest snack day after New Year’s Eve.
9 Feb – National Pizza Day
14 Feb –
Valentine’s Day: Couples overspend on this day. It is an occasion for you to
plan an advertising campaign that suggests great ideas of gifts.
March
6 Mar – National Dress Day
8 Mar- International Women’s Day: Think of social actions that are related to Women’s cause for example and allocate a percentage of your gains to finance them. Do not forget to communicate about it!
You also can share some women’s success stories on your social media.
9 Mar – Holi: Though originally celebrated only in India and Nepal. It has spread now to other Asian countries and western world.
14 Mar – White Day: Suggest ideas of customizable presents for your customers that would look to offer their partners gifts. Nothing feels like receiving a gift that was created specifically for you.
17 Mar – St. Patrick’s Day: Most people celebrating this day, and that are of millions, need outfits for the occasion. Take advantage of it!
18 Mar – World Recycling Day: Think of ideas you can implement to encourage your customers to recycle their orders packages for example.
20 Mar – International Day of Happiness: Launch a campaign that shows how with your products you spread happiness.
2nd Quarter:
April
1 Apr – April’s Fools
10 Apr – Good Friday
10 Apr – Siblings Day
Easter Weekend: 10 – Good Friday, 12 – Easter, 13 – Easter Monday: Shops usually offer more discounts during this weekend than they do during the Black Friday. So, think of a special weekend offer.
18 Apr – Ben & Jerry’s Free Cone Day
21 Apr – National Tea Day
22 Apr – Earth Day
May
1 May – Labour day
4 May – Star Wars Day
6 May – International No Diet Day
10 May – Mother’s Day: This is another important occasion gifts are offered to women. Once again, think of creative ideas of presents and suggest them as products to sell!
23 – 24 May – Hari Raya Puasa
25 May – Memorial Day (US)
June
4 Jun – National Cheese day
5 Jun – World Environment Day
8 Jun – World Oceans Day
20 Jun – World Refugee Day
21 Jun – Father’s Day: Don’t miss this date as billions of dollars are spent on gifts for fathers and husbands by their daughters or wives.
21 Jun – International Yoga Day: You don’t need to be a Yoga-related products seller to be interested with this date. In fact, you can think of suggesting to this segment of customers wellness and self-love products such as candles, organic items, etc.
3d Quarter:
July
1 Jul – Canada Day
4 Jul – Independence Day: Consider selling patriotic items, offer discounts on them and send emails to your customers informing them of the upcoming discounts in celebration of the occasion.
11 Jul – 7 Eleven Day
13 Jul – International French Fry Day
13 Jul – Amazon Prime Day; If you have a store on Amazon, think of taking advantage of its biggest day of the year by offering deals that would motivate clients to buy more.
30 Jul-
Hari Raya Haji: It is a day of feastings and celebrations for the muslim
community as it marks the end of “Hajj”, the pilgrimage to Mecca in the Kingdom
of Saudi Arabia. Consider suggesting ideas of gifts and offering discounts on
them.
30 Jul –
International Friendship Day: Personalized gifts and items about friendship are
a superb idea for this occasion.
30 Jul – National Intern Day
August
9 Aug – Singapore’s National Day
10 Aug – National Lazy Day
12 Aug – International Youth Day
13 Aug – International Left-handers Day
19 Aug – World Humanitarian Day
21 Aug – World Senior Citizens Day: Consider offering items that might interest this category of citizens and offer discounts on them.
September:
10 Sep – World Suicide Prevention Day
13 Sep – RUOK? Day: R U OK? is an Australian non-profit organization that combats suicide. This date is a great occasion for you to encourage your customers to have conversation with their friends and relatives and check in with them.
13 Sep – International Chocolate Day
19 Sep – Oktoberfest
21 Sep – International Day of Peace
27 Sep – World Tourism Day
28 Sep – Ask a Stupid Question Day: This is a great occasion for you to know what customers are expecting from you to launch an “Ask Me a Question” campaign on your social media.
29 Sep – World Coffee Day: If you don’t sell coffee, mugs or any product that might interest coffee lovers, think of offering an item as a gift for each purchase for example.
4th Quarter:
October
2 Oct – International Day of Non-Violence
10 Oct – World Mental Health Day
12 Oct – Thanksgiving (CANADA): Consider sharing with your customers ideas on how to celebrate Thanksgiving this year through your social media, a blog post for instance.
16 Oct – National Boss Day: Give your customers suggestions on what kind of gifts they can offer their boss at work.
22 Oct – CAP LOCKS DAY
29 Oct – National Cat Day: if you’re a pet products seller, this date is for you… Plan a sales campaign on Cat products.
31 Oct – Halloween: Another great occasion for you to boost your sales. Customers are mostly interested in items that would help them to disguise. So, consider suggesting costume and make-up ideas.
November
1 Nov – World Vegan Day
11 Nov – Singles’ Day: This date has become a shopping season celebrated all over the world. You can start your Singles’ Day campaign since the beginning of October and try to offer a large choice of exclusive items with interesting discounts.
13 Nov – World Kindness Day
14 Nov – Diwali: This is the biggest and most important holiday in India and Indians all around the world will be purchasing jewelry, snacks, lights… Don’t miss your part of the cake!
26 Nov – Thanksgiving (USA): Again, suggest to customers ideas on how they can give thanks this year! Do not forget to offer exclusive discounts to encourage them to purchase.
27 Nov – Black Friday: A date not to miss as it is the best time for online stores to sell… In fact, customers shop a lot as Black Friday means crazy discounts.
30 Nov – Cyber Monday: It is an extension of Black Friday. You can offer free shipping and delivery besides discounts to increase sales.
December
1 Dec – World Aids Day
10 Dec – Human Rights Day
Christmas: 24 Dec – Christmas Eve, 25 Dec – Christmas Day: The biggest and most important holiday of the year. Do not wait until it is too late to start planning your campaign. Make sure items you sell are adequate and discounts you offer are attractive.
26 Dec –
Boxing Day: Shopping season is prolonged, and discounts might go up to 90%.
This is an opportunity for you to liquidate unsold items through attractive
promotions.
31 Dec – New Year’s Eve: This date doesn’t only mark the end of a year, but also the beginning of a new one. Set new goals and resolutions and plan your marketing campaigns for the next year.
To conclude, make good use of these dates to increase traffic to your store in 2020. Set up your marketing strategy from now and start planning your campaigns.
